Discover the mobile apps behind the world's best consumer brands
The largest searchable database of consumer-focused ecommerce mobile apps, from DTC heavyweights to independent boutiques.
Search from 1,053 apps total
Find the best DTC apps by category
All categories →Fashion & Apparel
428 apps
Food & Beverage
86 apps
Beauty & Skincare
82 apps
Home & Living
73 apps
Health & Wellness
58 apps
Accessories & Jewelry
57 apps
Fitness & Activewear
53 apps
Sporting Goods
52 apps
Arts & Crafts
38 apps
Variety & General Merchandise
34 apps
Pets
33 apps
Automotive
33 apps
Tools & Home Improvement
32 apps
Kids & Baby
31 apps
Electronics & Tech
24 apps
Flowers & Gifts
22 apps
Toys & Hobbies
20 apps
Books & Media
19 apps
Office & Stationery
10 apps
Bicycle & Cycling
5 apps
Everyday Carry
3 apps
Featured apps
Gymshark
Fitness & Activewear
Gymshark is a fitness apparel brand offering gym and workout clothing and accessories for men and women — leggings, sports bras, T-shirts, tank tops, shorts, and outerwear engineered with sweat-wicking, performance-focused fabrics. It frames its products around helping athletes 'unlock their full potential', spanning training, recovery, and everyday styles. Gymshark sells directly through its own online store, with free delivery over a spend threshold and a heavy community and social-media presence.
Alo Yoga
Fitness & Activewear
Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday. Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.
e.l.f. Cosmetics
Beauty & Skincare
e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.
John Varvatos
Fashion & Apparel
John Varvatos is a designer menswear label offering men's clothing, footwear, and accessories with a premium, rock-and-roll-inflected aesthetic. Its collections span leather jackets and outerwear, graphic and crew tees, knitwear, pants, and bags, positioned at luxury price points. The brand sells directly to consumers through its own e-commerce site, offering new arrivals, seasonal collections, and sale, with free US shipping over a set threshold.
Kiokii
Beauty & Skincare
Kiokii ('Kiokii and...') is an online retailer of Asian beauty products, specializing in Korean, Japanese, and Chinese skincare and cosmetics for customers across Canada and the US. It curates cult-favorite K-beauty brands and trending Asian makeup. The store positions itself as a one-stop destination for routines like 'glass skin' and for discovering Asian skincare and cosmetics.
The Home Depot
Tools & Home Improvement
The Home Depot is the largest home improvement retailer in the world, selling building materials, tools, appliances, garden supplies, and décor through more than two thousand warehouse stores across North America. The business serves DIY homeowners and professional trades from the same floor, pairing its product range with tool rental, installation services, and a substantial Pro offering.
Wayfair
Home & Living
Wayfair is one of the largest online retailers of furniture and home goods, selling millions of items across furniture, décor, lighting, kitchen, and outdoor from thousands of suppliers. The company holds almost no inventory of its own, operating instead as a drop-ship platform, and has built a family of brands including AllModern, Birch Lane, Joss & Main, and Perigold across different price points.
Nike
Fitness & Activewear
Nike is the world's largest athletic brand, designing footwear, apparel, and equipment across running, training, basketball, football, and lifestyle. Its direct-to-consumer business — anchored by Nike Membership — is central to how it sells today. The brand sells directly to consumers online, in stores, and through its app.
Macy's
Variety & General Merchandise
Macy's is an American department store chain selling fashion, beauty, home, and accessories across around 500 stores and online, anchored by its Herald Square flagship in New York. The business spans owned brands and third-party labels across price points, and is woven into American retail culture through its Thanksgiving Day Parade and Fourth of July fireworks.