Discover the mobile apps behind the world's best DTC brands

Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday. Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.

Gymshark is a fitness apparel brand offering gym and workout clothing and accessories for men and women — leggings, sports bras, T-shirts, tank tops, shorts, and outerwear engineered with sweat-wicking, performance-focused fabrics. It frames its products around helping athletes 'unlock their full potential', spanning training, recovery, and everyday styles. Gymshark sells directly through its own online store, with free delivery over a spend threshold and a heavy community and social-media presence.

John Varvatos is a designer menswear label offering men's clothing, footwear, and accessories with a premium, rock-and-roll-inflected aesthetic. Its collections span leather jackets and outerwear, graphic and crew tees, knitwear, pants, and bags, positioned at luxury price points. The brand sells directly to consumers through its own e-commerce site, offering new arrivals, seasonal collections, and sale, with free US shipping over a set threshold.

Kiokii ('Kiokii and...') is an online retailer of Asian beauty products, specializing in Korean, Japanese, and Chinese skincare and cosmetics for customers across Canada and the US. It curates cult-favorite K-beauty brands and trending Asian makeup. The store positions itself as a one-stop destination for routines like 'glass skin' and for discovering Asian skincare and cosmetics.

e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.

HouseFloral (House by JSD) designs and sells realistic faux flowers, stems, branches, and home decor directly to consumers online. It positions its florals as designer-quality yet more affordable, made to be styled once and lived with year-round. According to its site, the business was started by three master floral designers in Lexington, Kentucky in 2010 and has since shipped to more than 74,500 customers, emphasizing carbon-neutral shipping and charging only actual shipping cost.

Yon-Ka Paris is a French skincare brand founded in 1954, offering premium, plant-based products focused on natural, science-backed formulations. Its range addresses concerns such as aging, dryness, blemishes, and sensitivity, with cleansers, its signature aromatherapy toning lotions, serums, moisturizers, eye care, and masks. The brand emphasizes decades of botanical expertise, is used in spas and by skincare professionals worldwide, and sells to consumers through its US online store with tools like a skin-diagnosis quiz.

BYLT Basics is a premium basics apparel brand for men and women, selling everyday staples online at accessible prices. Its assortment includes tees, tanks, polos and button-downs, shorts, pants, linen pieces, and women's activewear such as leggings and bras, positioned around elevated essentials and versatile style. The brand builds its identity around a 'BYLT For Life' ethos and durable, trusted staples designed for everyday wear and travel.

Aviator Nation is a 1970s-inspired California lifestyle brand. Handmade, perfectly distressed hoodies and sweatpants are the foundation of its range, which also spans crew sweatshirts, tees, outerwear, shorts, swim, denim, and activewear, known for its signature rainbow five-stripe detailing. Garments are handmade in the brand's California factory, and it emphasizes keeping production in America. Aviator Nation celebrates a culture of music, surfing, and community, extending into ventures like its Dreamland music venue and Ride fitness studios.