Discover the mobile apps behind the world's best consumer brands

Gymshark

Fitness & Activewear

Gymshark is a fitness apparel brand offering gym and workout clothing and accessories for men and women — leggings, sports bras, T-shirts, tank tops, shorts, and outerwear engineered with sweat-wicking, performance-focused fabrics. It frames its products around helping athletes 'unlock their full potential', spanning training, recovery, and everyday styles. Gymshark sells directly through its own online store, with free delivery over a spend threshold and a heavy community and social-media presence.

Alo Yoga

Fitness & Activewear

Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday. Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.

e.l.f. Cosmetics

Beauty & Skincare

e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.

John Varvatos

Fashion & Apparel

John Varvatos is a designer menswear label offering men's clothing, footwear, and accessories with a premium, rock-and-roll-inflected aesthetic. Its collections span leather jackets and outerwear, graphic and crew tees, knitwear, pants, and bags, positioned at luxury price points. The brand sells directly to consumers through its own e-commerce site, offering new arrivals, seasonal collections, and sale, with free US shipping over a set threshold.

Kiokii

Beauty & Skincare

Kiokii ('Kiokii and...') is an online retailer of Asian beauty products, specializing in Korean, Japanese, and Chinese skincare and cosmetics for customers across Canada and the US. It curates cult-favorite K-beauty brands and trending Asian makeup. The store positions itself as a one-stop destination for routines like 'glass skin' and for discovering Asian skincare and cosmetics.

Ulta Beauty

Beauty & Skincare

Ulta Beauty is a leading US beauty retailer offering cosmetics, skincare, haircare, and fragrance across mass and prestige brands, plus in-store salon services. Range across every price point defines it. The retailer sells directly to consumers online, in stores, and through its app, with the Ultamate Rewards program.

ASOS

Fashion & Apparel

ASOS is a global online fashion destination for 20-somethings, offering more than 850 brands and 85,000+ products across womenswear and menswear — alongside its own-label ranges — with free delivery and returns to over 240 countries. The retailer pairs an enormous, fast-refreshing catalogue with trend and occasion edits, styling content and a heavy promotional cadence, shipping worldwide from a purely online model.

Bath & Body Works

Beauty & Skincare

Bath & Body Works is a leading personal-care and home-fragrance brand known for body care, candles, and seasonal scents. Approachable, gift-friendly fragrance defines it. The brand sells directly to consumers online, in stores, and through its app, with a rewards program.

Nike

Fitness & Activewear

Nike is the world's largest athletic brand, designing footwear, apparel, and equipment across running, training, basketball, football, and lifestyle. Its direct-to-consumer business — anchored by Nike Membership — is central to how it sells today. The brand sells directly to consumers online, in stores, and through its app.