Review
Alo's app leans into content as much as commerce — shopping sits alongside classes and editorial, which suits a brand selling a lifestyle rather than just apparel. Checkout, subscriptions, and order tracking are all handled natively, and personalization keeps the storefront relevant. A genuinely well-rounded experience that goes beyond a catalog.
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Subscriptions
- Wishlist
Engagement
- Editorial Content
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
Experience
- Product Video
About Alo Yoga
Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday.
Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.