The best health & wellness apps

Myprotein

Myprotein is a global direct-to-consumer sports-nutrition brand offering protein, supplements, and activewear at scale. Value and range across the fitness-fuel category are central. The brand sells directly to consumers through its own store and app.

GNC

GNC is an American health and wellness retailer selling vitamins, supplements, sports nutrition, protein, and herbal products through thousands of stores and online. Founded in Pittsburgh in 1935, the company sells both national brands and its own lines — Mega Men, Beyond Raw, AMP — and positions itself on staff product knowledge as much as on range.

Rexall

Rexall is a Canadian pharmacy chain selling prescription medication, over-the-counter health products, beauty and personal care, and everyday household goods through stores nationwide and online, including its Well.ca operation. The business pairs dispensing pharmacy services with a substantial retail assortment, and runs the Be Well rewards programme across both banners, where 25,000 points convert to $10 of redeemable value.

G FUEL

G FUEL is an energy drink brand built for gamers and anyone seeking sharper focus, founded in 2012. From a handful of flavors it has grown to more than 40, spanning energy formulas, ready-to-drink cans, hydration products, and merchandise. Its drinks are formulated for energy, focus, and hydration with no sugar and minimal calories, and it's known for pop-culture and creator collaborations.

The Collagen Co.

The Collagen Co makes flavoured collagen peptide powders and supplements, sustainably sourced and formulated to be palatable enough for daily use. The brand's pitch is straightforward — support for skin, hair, nails, and general wellbeing — sold direct online under the line "Experience the Glow".

Vitality Extracts

Vitality Extracts is a direct-to-consumer wellness brand specializing in essential oils, diffusers, and aromatherapy products, with a strong community following around natural remedies and self-care. Its range centers on blends and accessories for everyday wellbeing. The brand sells directly to consumers through its own store and app.

MaryRuth Organics

MaryRuth Organics is a wellness brand specializing in liquid and gummy vitamins and supplements. Its lineup covers multivitamins and targeted formulas for infants, toddlers, kids, and adults, positioned as vegan, non-GMO, and gluten-free. Founded by health educator MaryRuth, the company emphasizes clean ingredients and holistic health, and highlights certifications including B Corp, with subscriptions for households buying supplements regularly.

P. Louise Cosmetics

P.Louise is a British makeup and beauty brand founded by makeup artist Paige Louise, known for bold, high-pigment products and an irreverent brand voice — the Bad Bitch Energy lip oil among its best-known lines. The range covers colour cosmetics, skincare bundles, brushes, and branded merchandise, sold direct online to a following the brand has built largely through social media and live selling.

Transparent Labs

Transparent Labs is a direct-to-consumer supplement brand known for its clean-label, fully disclosed formulas across pre-workout, protein, and everyday wellness products. Transparency in ingredients is central to its identity. The brand sells directly to consumers through its own store and app.

Korean-Skincare

Korean Skincare is a Netherlands-based retailer specialising in K-beauty, stocking skincare, makeup, haircare, and fragrance from Korean labels including COSRX, iUnik, Purito, Missha, Benton, and Pyunkang Yul. The shop is organised around routine-building — cleansers, moisturisers, serums, and sunscreens — and serves European customers looking for Korean products without importing them individually.

One Sol Supps

ONE SOL is a direct-to-consumer supplement brand offering 100% vegan-friendly, premium wellness and fitness products, positioning itself as a partner in customers' health goals. Its range centers on clean, plant-based supplementation. The brand sells directly to consumers through its own store and app.

Gorilla Mind

Gorilla Mind is a direct-to-consumer supplement brand offering nootropics, pre-workout, protein, and everyday performance formulas with a strong founder-led following. It centers focus, energy, and training supplementation. The brand sells directly to consumers through its own store and app.

Pink Gellac

Pink Gellac is a Dutch nail care brand making premium gel polish, nail products, and the tools and lamps to apply them, sold direct from the Netherlands across Europe. The brand treats nails as self-expression rather than grooming, with a colour range running from bold statement shades to neutral tones, and pairs products with inspiration and application guidance for at-home use.

Naked Nutrition

Naked Nutrition is a supplements brand built on radical transparency — sourcing premium ingredients, using as few as possible, and making clear exactly what goes into each product across proteins, greens and everyday wellness. The brand sells directly to health- and fitness-focused customers, leaning on clean labels and simple formulations rather than proprietary blends.

MTN OPS

MTN OPS is an American supplements brand making energy, nutrition, and recovery products aimed at hunters, outdoor athletes, and active families, with its Conquer range among the best known. The company frames its mission around improving the lives of individuals and families, and sells direct online with a subscription model for customers restocking staples.

Bay Smokes

Bay Smokes is an American brand selling hemp-derived products, with a range covering flower, pre-rolls, tinctures, topicals, concentrates, and edibles. The catalogue is organised by strain and by the effects, flavours, and aromas customers are looking for, aimed at shoppers who know what experience they want rather than which product name delivers it.

Johnny Slicks

Johnny Slicks hand-makes organic grooming products in the United States, and is Marine Corps veteran owned and operated. The range covers hair styling, beard care, and skin products for men, women, and children, built around a signature oil blend the brand formulates to support hair health and counter dry skin.

Alpha Lion

Alpha Lion makes sports supplements — pre-workout, protein, fat burners, and greens — sold direct to a bodybuilding and fitness audience. The American brand built its following through aggressive social content and a product range named and marketed around pushing past physical limits, with formulations aimed at experienced lifters rather than newcomers. It sells almost entirely direct rather than through supplement retailers, keeping the relationship with its customers in-house.

Dis-Chem

Dis-Chem is one of South Africa's largest pharmacy and health retail chains, selling prescription medicine, health and wellness products, beauty, sports nutrition, and baby goods across a national store network and online. The group combines dispensing pharmacies with big-format retail, and has expanded into on-demand delivery through its DeliverD service.

WelleCo

WelleCo is an Australian-born wellness brand founded by Elle Macpherson, offering premium plant-based supplements built around powder elixirs. Its range spans daily greens, protein blends, collagen, sleep support, and menopause formulas for health-conscious customers. It leans on ingredient transparency and label-claim testing, positioning wellness as a considered daily ritual.

BPN - Bare Performance Nutrition

Bare Performance Nutrition (BPN) is a direct-to-consumer sports-nutrition brand offering supplements, apparel, and training gear, built around a strong founder-led community. Its range spans everyday wellness through performance supplementation. The brand sells directly to consumers through its own store and app.

Medterra

Medterra makes CBD products — tinctures, capsules, topicals, and gummies — sold direct to consumers in the US. The brand publishes third-party lab results for its products, a standard that matters in a category with uneven regulation, and covers both wellness and targeted relief formats.

Dr. Kellyann

Dr. Kellyann sells bone broth, shakes, and supplements alongside the diet programmes of Dr Kellyann Petrucci, an American naturopathic physician and author. The business pairs the products with structured plans and recipes, so customers are buying into a programme rather than picking items off a shelf.

Kaged

Kaged is a premium sports-nutrition brand offering pre-workouts, creatine, whey protein isolate, electrolytes, and other performance supplements, plus apparel. Its products are built on fully-dosed, science-backed formulas with transparent labels and no proprietary blends. Everything is third-party tested and Informed Sport certified, appealing to serious lifters and athletes who want clean, clinically dosed supplements.

Holistic Vitalis

Holistic Vitalis sells sea moss products — gels, gummies, and raw moss — as part of a natural wellness range. The American brand sells direct online into a category driven largely by social media interest in sea moss as a mineral supplement. Its range is deliberately narrow, built around a single ingredient in several formats, so customers are choosing how they want to take it rather than what to take.

Bulk Supplements

BulkSupplements.com sells pure bulk supplements — more than 500 vitamins, minerals, amino acids, herbal extracts, sweeteners, pre-workout ingredients, and protein powders — supplied as single ingredients rather than blended formulas. The business serves people who prefer to buy actives unmixed and at volume, from athletes formulating their own stacks to manufacturers and repackagers.

Real Mushrooms

Real Mushrooms makes functional mushroom extracts and supplements — reishi, lion's mane, cordyceps, chaga, shiitake, maitake, turkey tail, and tremella — formulated from fruiting bodies rather than mycelium on grain. The brand sells direct online and puts unusual weight on education, publishing extensively on extraction methods, beta-glucan content, and how to read a supplement label in a category full of vague claims.

Sakara

Sakara is a direct-to-consumer wellness and food brand offering chef-crafted, organic, plant-based meal programs delivered ready-to-eat, plus functional snacks and supplements. It frames food as medicine, blending nutrition science with a wellness-lifestyle ethos. The brand sells directly to consumers through its own store and app.

Ghost

GHOST Lifestyle is a direct-to-consumer supplement and lifestyle brand known for bold flavors, pop-culture collaborations, and a strong apparel line. It treats launches as events, cultivating a following that watches for limited drops. The brand sells directly to consumers through its own store and app.

Beauty by Earth

Beauty by Earth makes natural and organic skincare, sun care, and body products, custom-formulated without hidden toxins, synthetics, or fillers, and priced well below prestige clean-beauty brands. The company was started by parents frustrated that protecting their children from the sun meant exposing them to questionable ingredients, and built its range — mineral sunscreens, self-tanner, facial care — around that objection.

Hosstile

Hosstile is a bodybuilding-focused brand founded by IFBB Pro Fouad Abiad, offering premium supplements and apparel for serious lifters and athletes. It centers a hardcore training lifestyle. The brand sells directly to consumers through its own store and app.

BariatricPal Store

BariatricPal Store sells over 1,500 bariatric-friendly products — protein foods, vitamins, supplements, snacks, and meals — for people before and after weight-loss surgery. The American business grew out of the BariatricPal patient community, and pairs the store with resources and peer support for a group with unusually specific nutritional requirements.

Sunwarrior

Sunwarrior makes 100% plant-based proteins and superfood supplements from organic, non-GMO ingredients, including vegan protein powders like Warrior Blend and Classic Plus, plus functional supplements for energy, beauty, recovery, immunity, and sleep. Built around clean, complete plant nutrition, it targets athletes and health-focused consumers.

Obvi

Obvi is a health-and-beauty supplement brand built around collagen. Its lineup spans Super Collagen protein powders, its patented Collagenic fat burners, and daily-wellness essentials formulated to support weight management, skin, hair, and overall health. Products emphasize simple, research-backed, non-GMO, sugar-free, third-party-tested formulas, and the brand leans heavily on its large customer community.

Redcon1

REDCON1 is an American sports nutrition brand making pre-workouts, protein, vitamins, and recovery supplements for people training hard, alongside an apparel line. The company sells in more than 80 countries, direct online and through major retailers including Vitamin Shoppe, Dick's Sporting Goods, and GNC as well as military exchanges and commissaries, and backs every product with a 30-day money-back guarantee.

BrickHouse Nutrition

BrickHouse Nutrition makes supplements aimed at weight management, muscle building, and general wellbeing, including its greens and performance ranges. The brand positions itself around informed nutritional choices rather than quick fixes, pairing its products with educational content for customers working toward specific health and fitness goals.

Parentgiving

Parentgiving is an American eldercare retailer selling incontinence products, caregiving essentials and related supplies. Adult incontinence is its core category. The business pairs the catalogue with caregiving advice, positioning itself for family carers buying on behalf of a parent rather than for themselves.

Orgain

Orgain makes organic nutrition products — protein powders, ready-to-drink shakes, meal replacements, and supplements — built on clean, real-food ingredients. The brand was founded on the belief that healthy, organic food can taste good, and sells direct online as well as through major grocery and health retailers.

NutraBio

NutraBio has made sports supplements since 1996, manufacturing in its own FDA-registered facility rather than outsourcing. The American company publishes full label disclosure with no proprietary blends and third-party tests every batch — a positioning built around transparency in a category where it is uncommon. Its Unbound and EndurElite brands sit alongside the core range.

Beautiful Brows & Lashes Professional

Beautiful Brows and Lashes Professional makes lash lifting and brow lamination systems for beauty professionals, home of the BOMB Duo system. The company supplies salon-grade formulations designed for gentle ingredients and quick processing times, and puts substantial weight on brand education and technician training alongside the products themselves.

CrazyBulk

CrazyBulk makes bodybuilding and performance supplements marketed as natural alternatives to anabolic compounds, covering bulking, cutting, and strength stacks. The brand sells direct online to a global customer base of gym-goers and bodybuilders, packaging its products into goal-based stacks rather than selling only single items.

Canna River

Canna River is a hemp and CBD wellness brand offering premium, lab-tested products including CBD tinctures, gummies, softgels, and topicals formulated for goals like calm, sleep, and relief. It emphasizes transparent testing, fair pricing, family ownership, and discreet shipping. Canna River now operates under a parent brand, River Botanicals, alongside a sister line, Kratom River, and highlights sustainability efforts such as carbon-neutral shipping.

Honest Paws

Honest Paws is a direct-to-consumer pet wellness brand best known for its CBD products for dogs and cats — oils, soft chews, and treats targeting calm, mobility, and everyday wellbeing — alongside a broader range of supplements. Vet-informed, natural formulations are central to the brand. The brand sells directly to consumers through its own store and app.

Ora Organic

Ora Organic makes plant-based, organic supplements — protein powders, greens, probiotics, and vitamins — formulated without synthetic additives and certified vegan. The brand sells direct online on a subscription-first model, and pairs its products with recipes showing how to use them beyond simply mixing with water.

Country Life Natural Foods

Country Life Natural Foods is an online natural and organic foods store offering bulk pantry staples — grains, rice, beans, nuts, seeds, dried fruit, granola, herbs and spices — plus nut butters, sweeteners, snacks, supplements, and natural personal-care items. It describes itself as a family-values business that has been giving back since 1960, emphasizing non-GMO, minimally processed, plant-based products. It also runs a retail store in Pullman, Michigan, and sells to consumers online with rewards and subscriptions.

Nutricost

Nutricost makes sports nutrition and dietary supplements — protein, amino acids, vitamins, and single-ingredient powders — at deliberately low prices. The American brand sells direct and through marketplaces, competing on cost per serving with a large catalogue of plainly packaged, third-party tested products. Its positioning is the opposite of the flavour-led supplement brands: minimal marketing, unbranded formulations, and a price that reflects what is actually in the tub.

Women's Best

Women's Best is a direct-to-consumer brand combining sports nutrition and activewear designed for women, spanning supplements, protein, and workout apparel. It pairs fitness fuel with fitness wear. The brand sells directly to consumers through its own store and app, with a Rewards Club.

Teami Blends

Teami Blends is a wellness brand selling plant-based teas, herbs, and supplements formulated to support specific health goals. The company describes itself as "blenders at heart" that develops each product by starting with a problem to solve and researching which teas, herbs, and natural ingredients can address it.

Toroe Eyewear

Toroe Performance Eyewear was founded in 2018 in Los Angeles on a simple mission: to make excellent eyewear backed by an excellent warranty. The brand designs and manufactures its own polarized performance sunglasses, and guarantees every pair it builds on the strength of that design and manufacturing process.

Snap Supplements

Snap Supplements makes targeted nutritional blends for energy, immunity, gut health, and general wellness, formulated around specific outcomes rather than sold as single isolated ingredients. The brand sells direct online across a range covering everyday essentials, best-selling blends, and limited launches, aimed at customers who want a supplement matched to a goal — more energy, better digestion, stronger immune support — instead of assembling a regimen themselves.