The best fitness & activewear apps

Nike

Nike is the world's largest athletic brand, designing footwear, apparel, and equipment across running, training, basketball, football, and lifestyle. Its direct-to-consumer business — anchored by Nike Membership — is central to how it sells today. The brand sells directly to consumers online, in stores, and through its app.

adidas

adidas is a global sportswear brand making footwear, apparel, and accessories across sport and lifestyle, from Originals to performance running and football. Its adiClub membership drives its direct-to-consumer channel. The brand sells directly to consumers online, in stores, and through its app.

JD Sports

JD Sports is a leading sports-fashion retailer stocking the biggest names in sneakers and streetwear — Nike, adidas, New Balance, Jordan and more — across trainers, clothing and accessories for men, women and kids. Known for high-frequency drops and exclusive ranges, JD blends athletic and street style with app-exclusive offers, launch and restock alerts, and a large UK and international store network.

lululemon

lululemon is a technical athletic apparel brand known for yoga, training, and everyday performance wear for women and men, with a strong community and in-store experience. Premium fabrics and fit define the brand. The brand sells directly to consumers online, in stores, and through its app.

PUMA

PUMA is a global sports brand offering footwear, apparel, and accessories across running, training, football, motorsport, and sportstyle. It blends performance with fashion collaborations. The brand sells directly to consumers online, in stores, and through its app.

Athleta

Athleta is a women's and girls' activewear brand offering performance and athleisure apparel — leggings, bras, yoga and workout wear — designed for a wide range of shapes and sizes. It centers versatile, size-inclusive athletic clothing. The brand sells directly to consumers online, in stores, and through its app.

Gymshark

Gymshark is a fitness apparel brand offering gym and workout clothing and accessories for men and women — leggings, sports bras, T-shirts, tank tops, shorts, and outerwear engineered with sweat-wicking, performance-focused fabrics. It frames its products around helping athletes 'unlock their full potential', spanning training, recovery, and everyday styles. Gymshark sells directly through its own online store, with free delivery over a spend threshold and a heavy community and social-media presence.

Alo Yoga

Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday. Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.

Fabletics

Fabletics is an activewear brand offering affordable, stylish workout clothing for women and men — leggings, shorts, sports bras, tanks, dresses, swimwear, and scrubs — designed for activities like yoga, Pilates, gym, running, and tennis. The brand is built around a flexible paid VIP membership program: members save on full-price styles, receive a monthly credit, and can skip any month or cancel anytime. Member and non-member pricing, plus frequent promotions, are central to how it sells.

Myprotein

Myprotein is a global direct-to-consumer sports-nutrition brand offering protein, supplements, and activewear at scale. Value and range across the fitness-fuel category are central. The brand sells directly to consumers through its own store and app.

Under Armour

Under Armour is an American sportswear brand making performance apparel, footwear, and equipment, founded on moisture-wicking compression clothing designed to replace the cotton T-shirt under pads. The company sells worldwide across training, running, basketball, and golf, and has built a substantial connected-fitness arm alongside the apparel business.

Halara

Halara is a direct-to-consumer activewear and athleisure brand known for versatile, comfort-first pieces like its viral workout dresses, at accessible prices. Trend-led, size-inclusive activewear is its focus. The brand sells directly to consumers through its own store and app.

On

On is a Swiss performance-running and sportswear brand known for its distinctive CloudTec sole, expanding from running shoes into apparel and lifestyle. Engineering-led design is its signature. The brand sells directly to consumers online, in stores, and through its app.

REI Co-op

REI Co-op is an outdoor retailer offering gear and apparel from the best brands for hiking, camping, cycling, climbing, skiing, paddling and more — owned by its members through a consumer co-operative model. Beyond shopping, REI ties the app to its membership benefits, deals and a broader mission around getting people outdoors.

OYSHO

OYSHO is a Spanish activewear and lingerie brand within the Inditex group, the owner of Zara, selling sportswear, athleisure, loungewear, and underwear. The brand has shifted decisively toward technical sport in recent years — running, yoga, training, and ski — while keeping the loungewear and lingerie ranges it started with.

Young LA

YoungLA is a Los Angeles-based lifestyle and fitness apparel brand, established in 2014 and founded by two brothers. It designs and sells its own gym and everyday clothing for men and women, aiming to combine premium quality and comfort with affordable pricing, on the belief that 'luxury doesn't have to be expensive.' The range includes staples like baggy sweats, tees, and multi-packs, tested in-house before release. YoungLA sells direct through its own online store and a retail location in Topanga, supported by a loyalty program.

NXTRND

NXTRND is a direct-to-consumer football-equipment brand making stylish, functional protective gear — mouthguards, gloves, visors, padded socks, sleeves, and accessories — for players. It blends performance and style in football gear. The brand sells directly to consumers through its own store and app.

Sleefs

Sleefs is a sports performance apparel and accessories brand making gear for athletes across football, basketball, baseball, and flag football, plus general workout wear. Its range includes compression arm and leg sleeves, football helmet visors, gloves, mouthguards, headwear, socks, spats, back plates, tops, underwear, and kids' gear, along with customizable decals. Proudly designed in the USA, it sells directly to players, fitness enthusiasts, and teams, and also offers team orders and a rewards program.

Bombshell Sportswear

Bombshell Sportswear is a women's activewear brand making sports bras, leggings, shorts, tanks, bodysuits, and matching sets, alongside loungewear and swim, emphasizing flattering fits and vibrant prints with performance fabrics. Made in the USA and positioned in the mid-to-premium tier, it targets fitness-focused women who want stylish, functional gym clothes.

HolStrength

HolStrength is a Christian activewear brand making premium gym apparel that represents faith and strength in training. Its range centers on performance-minded, message-driven workout wear. The brand sells directly to consumers through its own store and app.

Transparent Labs

Transparent Labs is a direct-to-consumer supplement brand known for its clean-label, fully disclosed formulas across pre-workout, protein, and everyday wellness products. Transparency in ingredients is central to its identity. The brand sells directly to consumers through its own store and app.

TLF Apparel

TLF Apparel ('Take Life Further') is a direct-to-consumer athletic and lifestyle apparel brand engineering pieces for tough training that carry through everyday wear. Performance-meets-lifestyle design is its focus. The brand sells directly to consumers through its own store and app.

Gorilla Mind

Gorilla Mind is a direct-to-consumer supplement brand offering nootropics, pre-workout, protein, and everyday performance formulas with a strong founder-led following. It centers focus, energy, and training supplementation. The brand sells directly to consumers through its own store and app.

Naked Nutrition

Naked Nutrition is a supplements brand built on radical transparency — sourcing premium ingredients, using as few as possible, and making clear exactly what goes into each product across proteins, greens and everyday wellness. The brand sells directly to health- and fitness-focused customers, leaning on clean labels and simple formulations rather than proprietary blends.

ASRV

ASRV is a premium sportswear brand making technical training apparel for running, lifting, and hybrid workouts. Its collections combine performance fabrics and engineered construction across tops, bottoms, and layering pieces built for durability and mobility. The brand centers a disciplined, self-improvement ethos ('Relentless Pursuit'), appealing to serious athletes who want advanced function and refined design.

Combat Iron Apparel

Combat Iron Apparel is a direct-to-consumer fitness apparel and accessories brand with a disciplined, mission-driven identity aimed at lifters and athletes. Performance training wear is its focus. The brand sells directly to consumers through its own store and app.

BPN - Bare Performance Nutrition

Bare Performance Nutrition (BPN) is a direct-to-consumer sports-nutrition brand offering supplements, apparel, and training gear, built around a strong founder-led community. Its range spans everyday wellness through performance supplementation. The brand sells directly to consumers through its own store and app.

Bo+Tee

Bo+Tee is a women's activewear brand offering gym clothing built around matching sets — supportive sports bras and leggings, sculpting shorts and cut-out crop tops — plus loungewear, socks and accessories for rest days. A sister label to Oh Polly, Bo+Tee sells directly through its own store with a strong social and community presence, positioning its activewear as both performance gear and going-out style.

GYMREAPERS

Gymreapers is a direct-to-consumer brand making premium weightlifting gear, apparel, and training accessories — belts, wraps, straps, and more — for serious lifters. Durability and performance define its range. The brand sells directly to consumers through its own store and app.

Eastside Golf

Eastside Golf is a direct-to-consumer golf lifestyle brand blending the sport with streetwear-inspired apparel and accessories, known for reframing golf culture for a new generation. Golf-meets-lifestyle design is its signature. The brand sells directly to consumers through its own store and app.

Gold Hinge

Gold Hinge is a direct-to-consumer women's athletic-clothing brand designed for the modern, on-the-go woman, offering trend-led activewear. Style-forward athleisure is its focus. The brand sells directly to consumers through its own store and app.

Vanquish Fitness

Vanquish Fitness is a direct-to-consumer gymwear brand making performance and lifestyle athletic apparel with a strong training-community following. Its range spans workout and everyday activewear. The brand sells directly to consumers through its own store and app.

Vitality

Vitality is a family-owned activewear label offering athleisure designed for every body. Its collections cover leggings, shorts, sports bras, tanks, and tops, anchored by signature fabrics like its buttery-soft Cloud II line, with an inclusive size range spanning 2XS to 4XL. The brand positions itself around comfort, confidence, and empowering people to pursue their best selves, backed by strongly reviewed core products.

Crop Shop Boutique

Crop Shop Boutique (CSB) is a women's activewear and everyday-essentials brand built around functional fabrics and versatile, mix-and-match sets. Its lineup covers tops, bottoms, leisurewear, and seasonal arrivals designed to support movement and everyday wear. It emphasizes flattering, confidence-focused fits, offering bundle deals and curated collections for women who want pieces that transition from workouts to daily life.

Ghost

GHOST Lifestyle is a direct-to-consumer supplement and lifestyle brand known for bold flavors, pop-culture collaborations, and a strong apparel line. It treats launches as events, cultivating a following that watches for limited drops. The brand sells directly to consumers through its own store and app.

Hosstile

Hosstile is a bodybuilding-focused brand founded by IFBB Pro Fouad Abiad, offering premium supplements and apparel for serious lifters and athletes. It centers a hardcore training lifestyle. The brand sells directly to consumers through its own store and app.

Redcon1

REDCON1 is an American sports nutrition brand making pre-workouts, protein, vitamins, and recovery supplements for people training hard, alongside an apparel line. The company sells in more than 80 countries, direct online and through major retailers including Vitamin Shoppe, Dick's Sporting Goods, and GNC as well as military exchanges and commissaries, and backs every product with a 30-day money-back guarantee.

Muscle Nation

Muscle Nation is a fitness lifestyle brand pairing gym apparel with sports nutrition. Its apparel covers leggings, sports bras, tanks, shorts, and hoodies across a broad size range, while its supplement range spans protein, bars, pre-workout, and greens. Aimed at everyday gym-goers, it emphasizes performance and value, frequently bundling apparel and supplements.

LSKD

LSKD is an activewear and sportswear brand offering men's and women's gym clothing, functional training gear, and streetwear-inspired pieces built around durable performance fabrics. Founded in Logan, Australia, it blends functional fitness with a street aesthetic. The brand's mission is to inspire its community to be '1% better every day,' with a Club LSKD rewards program and buy-now-pay-later options.

AYBL

AYBL is a UK direct-to-consumer activewear brand making performance and lifestyle gym wear for women and men, with a strong social following. Flattering, functional fits define the range. The brand sells directly to consumers through its own store and app.

Built For Athletes

Built For Athletes is a British brand making premium gym backpacks, training bags, luggage, apparel, and accessories designed specifically for athletes. The bags are built around how training kit is actually carried — separated compartments for shoes, wet gear, and supplements — rather than adapting a general-purpose rucksack.

JUNK Brands

JUNK Brands makes performance headbands, hats, and athletic accessories, best known for its non-slip sweat-wicking headbands used across endurance sport and CrossFit. The American brand sells direct and through team programmes, carrying licensed collegiate and professional sports designs alongside its own patterns, and has built a following among athletes who wear them competitively.

Women's Best

Women's Best is a direct-to-consumer brand combining sports nutrition and activewear designed for women, spanning supplements, protein, and workout apparel. It pairs fitness fuel with fitness wear. The brand sells directly to consumers through its own store and app, with a Rewards Club.

Muscle Republic

Muscle Republic (MSCR) is an activewear brand offering men's and women's gym and training clothing built to move and last. Its range includes leggings, sports bras, shorts, tops, and training tees, with sizing from XS to XXL and fits tailored to diverse body shapes. Designed for the gym, running, and lounging alike, it pairs performance apparel with a loyalty program, collaborations, and an engaged fitness following.

Norvell Tanning

Norvell makes professional sunless tanning products — spray tan solutions, self-tanners, prep and maintenance products — used in salons and spas as well as at home. The brand is a long-established name in the professional tanning industry, supplying technicians and salon owners alongside its consumer range.

Alphalete

Alphalete Athletics is a fitness apparel and athleisure brand offering premium workout clothing for women and men. Its range includes seamless leggings, shorts, sports bras, tanks, tops, joggers, and men's training shirts and shorts, engineered around comfort, style, and functionality for training and everyday wear. The brand frames itself around performance and self-improvement, and connects to Alphaland, a fitness destination described as a place to 'Learn More, Dream More, Be More.'

Outdoor Voices

Outdoor Voices is an activewear brand centered on its "Doing Things" philosophy of recreation and everyday movement. It offers athletic apparel for women and men including the Exercise Dress, leggings, shorts, sports bras, and tops, organized around activities like sweat, hike, studio, and rest day. Products use in-house fabrics such as TechSweat and CloudKnit.

Haus

Haus is a men's athletic performance apparel brand selling tops, bottoms, and accessories, including fitted tanks, athletic tees, quarter-zips, shorts, joggers, hoodies, and underwear. Items are offered individually and in multi-packs, with the brand emphasizing ultra-soft fabrics and fitted athletic cuts. It offers a "Haus Promise" size-replacement program.

Sportsfuel

Sportsfuel is a New Zealand sports-nutrition and supplements retailer, offering a wide range of top supplement brands to fitness-focused customers. The retailer sells directly online, with customer reviews, favourites and exclusive sale access forming part of the shopping experience.

Nu Harvest

Nu Harvest (from Naked Harvest Supplements) is a family-run, all-natural supplements brand formulating products designed to nourish, fuel and optimise everyday wellbeing. The brand strips its formulas back to only essential, high-quality natural ingredients — 'naked' supplements — sold directly to a health-focused community.