Review
The Nike app is a flagship-grade shopping experience: member-exclusive product and offers, personalized recommendations, and rich product content sit alongside fast native checkout. It's one of the most polished retail apps anywhere. A benchmark for what a brand app can be.
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Nike
Nike is the world's largest athletic brand, designing footwear, apparel, and equipment across running, training, basketball, football, and lifestyle. Its direct-to-consumer business — anchored by Nike Membership — is central to how it sells today.
The brand sells directly to consumers online, in stores, and through its app.