e.l.f. Cosmetics
Review
e.l.f.'s app is a standout for loyalty and engagement — its Beauty Squad rewards, referrals, and personalization give shoppers real reasons to return. Combined with reviews and a smooth checkout, it's one of the stronger mass-beauty DTC apps.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
- Referral Program
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About e.l.f. Cosmetics
e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils.
e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.