What percentage of ecommerce brands have a mobile app?
We analyzed our database of 5,156 consumer ecommerce brands, to see how many successful brands have their own mobile apps. Here's what the data shows.
Roughly 20% of consumer ecommerce brands have their own mobile app.
1,053 of 5,156 brands we've analyzed ship a native iOS and/or Android shopping app. The other 4,103 sell online but have no app of their own.
Updated , based on 5,156 brands. Figures refresh automatically as our database grows.
App adoption by category
Adoption varies widely by vertical. Variety & General Merchandise leads at 100.0%, while Everyday Carry sits at just 6.7%. Bars are scaled to the highest category; the percentage is the share of checked brands in that category with an app.
iOS vs Android
Among the 1,053 brands with an app, here's how coverage splits across platforms.
What their apps offer
Share of app-having brands whose app includes each feature (from our editorial breakdown).
About the data
This report is built from our database of well-known consumer ecommerce brands — the direct-to-consumer and retail names people actually recognize. For each one, we check whether it publishes its own shopping app in at least one of the two app stores: Apple's App Store or Google Play. Brands that do are counted as having an app; brands we've checked that don't are tracked separately. The numbers refresh automatically every time the site updates, so they always reflect our latest data (5,156 brands as of September 17, 2026).
One caveat worth keeping in mind: these percentages describe widely known brands, which are far more likely to have invested in an app than the average store. Factor in every ecommerce business — including the millions of small and independent shops — and the share with their own mobile app would be considerably lower.
Explore the brands behind these numbers.
Browse the directory →