The best beauty & skincare apps

Ulta Beauty

Ulta Beauty is a leading US beauty retailer offering cosmetics, skincare, haircare, and fragrance across mass and prestige brands, plus in-store salon services. Range across every price point defines it. The retailer sells directly to consumers online, in stores, and through its app, with the Ultamate Rewards program.

Bath & Body Works

Bath & Body Works is a leading personal-care and home-fragrance brand known for body care, candles, and seasonal scents. Approachable, gift-friendly fragrance defines it. The brand sells directly to consumers online, in stores, and through its app, with a rewards program.

Sephora

Sephora is a global prestige-beauty retailer offering makeup, skincare, haircare, and fragrance across a curated brand assortment, plus its own collection. Discovery-led beauty retail defines it. The retailer sells directly to consumers online, in stores, and through its app, with the Beauty Insider program.

IPSY

IPSY is an American beauty subscription service that sends personalised selections of makeup, skincare, and haircare each month. Members complete a preferences quiz covering skin concerns, hair type, and product tastes, and IPSY matches products to it across three tiers — Glam Bag, Glam Bag Plus, and Icon Box — alongside an add-on shop.

Scentbird

Scentbird is an American fragrance subscription service sending a 30-day supply of designer perfume each month, chosen from a library of over 900 scents. The business lets people wear a fragrance properly before committing to a full bottle — the problem it was founded to solve — and also sells full-size bottles, discovery sets, candles, and car fresheners.

Sally Beauty

Sally Beauty is an American retailer of professional beauty supplies, selling hair colour, care products, styling tools, nail and skincare items to both stylists and consumers. With thousands of stores worldwide it occupies unusual ground — salon-grade products sold direct to the public, alongside a trade arm supplying professionals.

e.l.f. Cosmetics

e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.

UNice

UNice is a leading global direct-to-consumer wig and hair brand, offering human-hair wigs, bundles, and extensions with a strong reputation in the US and European markets. It centers quality, selection, and service for wig wearers. The brand sells directly to consumers through its own store and app.

Charlotte Tilbury

Charlotte Tilbury is a luxury beauty brand spanning makeup, skincare, and fragrance, positioned around its makeup-artistry heritage ('makeup artist to the stars'), skincare performance, and fragrance innovation, with an award-winning collection of color cosmetics. The brand markets itself under the tagline 'Legendary Beauty For A Reason,' selling its prestige products to consumers worldwide.

FabFitFun

FabFitFun is an American lifestyle subscription box delivering seasonal selections of beauty, fashion, wellness, and home products. Members receive a box each season and can customise its contents from a set of options, with an add-on shop offering additional products at member pricing — the box is the entry point rather than the whole business.

DRMTLGY

DRMTLGY is a skincare brand offering medical-grade formulas at accessible prices. Its catalog centers on sunscreens and moisturizers alongside serums, cleansers, exfoliants, and body care, targeting concerns like aging and acne. Products are framed as science-backed and dermatologist-informed, sold direct-to-consumer with bundles, subscriptions, and a loyalty program for repeat customers.

CurvLife

CurvLife is a beauty brand focused on press-on and art nails designed for busy women who want salon-style nails at home, built around a message of everyday confidence. Its range centers on easy-to-apply, expressive nail sets. The brand sells directly to consumers through its own store and app.

Dime Beauty

DIME Beauty is a clean beauty brand offering skincare, fragrance, and body care made in America. Its EWG VERIFIED formulas aim to deliver luxury-feeling results for every skin type at approachable prices. The range includes serums, creams, and masks alongside popular perfumes, with an emphasis on cruelty-free formulations, safer ingredients, and sustainable packaging, plus a rewards program for loyal shoppers.

CosmoProf

CosmoProf is an American professional beauty supplier, selling salon-grade haircare, colour, and tools to licensed stylists and salon owners. Part of Sally Beauty Holdings, it is a trade supplier rather than a consumer retailer — accounts are verified, and pricing reflects professional rather than retail purchasing.

Kitsch

Kitsch is a female-founded, California-designed hair and body care brand that reimagines everyday essentials as elevated, functional accessories. Its lineup spans shampoo and conditioner bars, satin scrunchies and pillowcases, heatless curlers, headbands, clips, and other tools. Positioned as accessible, reliable self-care, the brand emphasizes vegan and cruelty-free products, eco-friendly choices, and a customer-friendly satisfaction guarantee.

Lush

Lush is a cosmetics company known for fresh, handmade beauty and bath products, including its signature bath bombs and 'naked' (packaging-free) items. Its range spans bath, body, haircare, and skincare, sold directly online and through its own shops. The brand builds its identity around ethical values: 100% vegetarian formulas, fighting animal testing, ethical buying, and reducing packaging.

Dossier

Dossier makes affordable luxury fragrances inspired by iconic designer scents. Crafted in Grasse, France, its perfumes span floral, woody, gourmand, and unisex families and are sold at a fraction of prestige-brand prices, positioning quality over markup. The brand leans on clean, non-toxic formulations and cruelty-free, sustainable practices, offering collections for women, men, and everyone, plus small samples so shoppers can try before committing to a full bottle.

Lashify

Lashify is a DTC beauty brand built around its patented at-home lash-extension system, selling the applicators, lash pieces, bonds and sealants that let people build salon-style lashes themselves. It positions itself as a cult system rather than a single product, with curated 'Lash Maps' that guide customers to complete looks. Lashify sells directly to consumers and runs a membership program, supported by education and behind-the-scenes content that helps first-timers get the technique right.

The Collagen Co.

The Collagen Co makes flavoured collagen peptide powders and supplements, sustainably sourced and formulated to be palatable enough for daily use. The brand's pitch is straightforward — support for skin, hair, nails, and general wellbeing — sold direct online under the line "Experience the Glow".

P. Louise Cosmetics

P.Louise is a British makeup and beauty brand founded by makeup artist Paige Louise, known for bold, high-pigment products and an irreverent brand voice — the Bad Bitch Energy lip oil among its best-known lines. The range covers colour cosmetics, skincare bundles, brushes, and branded merchandise, sold direct online to a following the brand has built largely through social media and live selling.

Korean-Skincare

Korean Skincare is a Netherlands-based retailer specialising in K-beauty, stocking skincare, makeup, haircare, and fragrance from Korean labels including COSRX, iUnik, Purito, Missha, Benton, and Pyunkang Yul. The shop is organised around routine-building — cleansers, moisturisers, serums, and sunscreens — and serves European customers looking for Korean products without importing them individually.

Brown Sugar Babe

Brown Sugar Babe is a fragrance and body-care brand best known for its nourishing body oils, which combine scent with skin moisturizing in a single step. The lineup includes perfume oils, designer-inspired scents, men's fragrances, home diffusers, and authentic African black soap. Centered on self-care and long-lasting fragrance for women and men, it cultivates a loyal community through bestsellers, bundles, and a rewards program.

Spongelle

Spongellé is a family-owned personal-care brand best known for its Body Wash Infused Buffers — cleansing sponges pre-loaded with lather that exfoliate and wash in one step. Its range extends to pedi buffers, body lotions, hand creams, home fragrance, and gift sets. Marketed as an elevated, spa-like alternative to traditional loofahs, the cruelty-free and vegan line spans collections for her, him, and kids.

Beekman 1802

Beekman 1802 is a goat-milk skincare brand built around the 'clinical science of two ingredients: Goat Milk and Kindness.' It sells cleansers, moisturizers, serums, masks, bar soaps, and body and hair care formulated to support the skin barrier, with a focus on sensitive skin. PETA and Leaping Bunny certified, it sources milk from US family farms and frames its 'Clinically Kind' ethos around kindness to skin, animals, and the planet.

Pink Gellac

Pink Gellac is a Dutch nail care brand making premium gel polish, nail products, and the tools and lamps to apply them, sold direct from the Netherlands across Europe. The brand treats nails as self-expression rather than grooming, with a colour range running from bold statement shades to neutral tones, and pairs products with inspiration and application guidance for at-home use.

Sullen

Sullen Clothing is an American apparel brand rooted in tattoo art and culture, built around artwork from tattoo artists and applied across tees, tanks, tops, outerwear, and accessories for men and women. The brand sells direct online to a subculture audience, releasing artist collections and collaborations rather than following mainstream fashion seasons.

Respected Roots

Respected Roots is a Black-owned personal grooming and self-care brand founded in 2015, which began with its Original Scent Beard Butter and has since expanded into grooming and skincare for men, women, and families. Its natural-ingredient products include body butters, body wash, beard care, shaving kits, and hair care, with a focus on melanin-rich skin and hair.

Beachwaver

The Beachwaver Co. is a hair-styling brand best known for its patented rotating curling irons, engineered to create effortless waves with minimal technique. Its dual-voltage tools are complemented by vegan, cruelty-free hair care including shampoos, conditioners, dry shampoo, and styling treatments. Formulas are marketed as paraben- and formaldehyde-free, and the brand has earned recognition like an Allure Best of Beauty award.

Biossance

Biossance is a direct-to-consumer clean-skincare brand built around sustainably sourced, vegan sugarcane squalane, offering science-backed formulas for hydration and skin health. Clean, effective skincare is its foundation. The brand sells directly to consumers through its own store and app.

Johnny Slicks

Johnny Slicks hand-makes organic grooming products in the United States, and is Marine Corps veteran owned and operated. The range covers hair styling, beard care, and skin products for men, women, and children, built around a signature oil blend the brand formulates to support hair health and counter dry skin.

Primally Pure

Primally Pure is a natural, non-toxic skincare and wellness brand founded by Bethany McDaniel, with roots in her family's regenerative farming background; it made its first sale in 2014. Products include face and body care, natural deodorants, and oils, formulated with organic and regeneratively sourced ingredients. The brand takes a holistic approach connecting soil health to skin health.

Bask and Lather Co

Bask & Lather Co is a hair care line focused on healthy hair growth and hair loss, offering products such as its Scalp Stimulator, Hair Elixir Oil, shampoos, conditioners, leave-in treatments, edge control, and men's beard care. Its original scalp and hair oils were created by the founder after her younger sister lost her hair, and the products are described as made from natural ingredients.

Sukoshi Mart

Sukoshi Mart is a curated retailer of Asian beauty and lifestyle products spanning K-Beauty, J-Beauty, and C-Beauty. It carries skincare, makeup, fragrance, and hair and body care, with shopping organized by ingredient and skin concern. Beyond cosmetics, it doubles as a lifestyle hub stocking K-pop albums, photocards, merch, and collectibles, aimed at beauty enthusiasts and fans of Asian pop culture.

LovelySkin

LovelySkin is the largest dermatologist-owned beauty retailer online, selling medical-grade skincare, haircare, and cosmetics. Founded and run by board-certified dermatologist Dr Joel Schlessinger, the business carries professional brands such as SkinCeuticals and SkinMedica — products normally found in dermatology offices and high-end spas rather than on retail shelves.

Tiege Hanley

Tiege Hanley is a men's skincare brand built around simple, numbered routines that take the guesswork out of a daily regimen, offering systems for cleansing, moisturizing and targeted concerns across skin types. Its whole pitch is approachability — clear steps and consistent kits rather than a confusing wall of products. The brand sells directly to consumers, largely through subscription-style replenishment of its skincare systems.

LOOKFANTASTIC

LOOKFANTASTIC is a British online beauty retailer selling skincare, makeup, haircare, and fragrance from more than 800 brands. Part of the THG group, the business ships internationally and is known for its Beauty Box subscription, which delivers a curated selection of products each month alongside the main retail range.

CLEARSTEM

CLEARSTEM is a direct-to-consumer skincare brand focused on clear, healthy skin with non-toxic, non-comedogenic formulas, known for education around pore-clogging ingredients. It centers acne-and-anti-aging skincare without the guesswork. The brand sells directly to consumers through its own store and app.

Arctic Fox

Arctic Fox makes vivid, semi-permanent vegan hair color and complementary hair care, including its Vivids and Naturals lines plus shampoos, conditioners, tools, and nail polish. Formulas are free of peroxide, ammonia, and PPD, designed to condition hair while coloring at home. Aimed at bold, self-expressive DIY colorists it calls the 'FoxFam,' it's purpose-driven, donating a share of profits to community and animal-welfare causes.

Laura Geller

Laura Geller is a color-cosmetics brand that formulates makeup specifically for mature skin, helping women embrace an ageless, radiant look. It's best known for its Baked Balance-n-Brighten foundation and Spackle primers, alongside complexion, eye, and lip products. The brand positions itself around solving the everyday makeup frustrations of older skin, offering forgiving, easy-to-apply formulas and expert-led beauty solutions.

Image Beauty

Image Beauty is an American beauty retailer selling cosmetics, skincare, hair care and fragrance across a wide range of brands rather than a line of its own. It positions itself as a single destination for a full beauty routine, pairing the catalogue with trend coverage and product guidance.

Credo Beauty

Credo Beauty is a clean-beauty retailer curating skincare, makeup, haircare, fragrance, and wellness from vetted brands. Products must meet the Credo Clean Standard and avoid its Dirty List, with strong emphasis on ingredient and fragrance transparency. It serves health- and sustainability-minded shoppers, backing the mission with empties recycling, an Inner Glow Club rewards program, and support for BIPOC-owned brands.

Beauty by Earth

Beauty by Earth makes natural and organic skincare, sun care, and body products, custom-formulated without hidden toxins, synthetics, or fillers, and priced well below prestige clean-beauty brands. The company was started by parents frustrated that protecting their children from the sun meant exposing them to questionable ingredients, and built its range — mineral sunscreens, self-tanner, facial care — around that objection.

StyleKorean

StyleKorean is a Korean retailer exporting K-beauty and fashion worldwide, carrying around 150 brands and 7,000 products shipped direct from Korea to over 200 countries. It is one of the longer-established K-beauty export storefronts, built around daily promotions and a lowest-price guarantee rather than around curation.

Luvme Hair

Luvme Hair is a global direct-to-consumer wig brand specializing in human-hair wigs and hairpieces, with a strong reputation in the US and European markets for quality and service. Wigs are its entire focus. The brand sells directly to consumers through its own store and app.

Moira Beauty

Moira Beauty is a direct-to-consumer cosmetics brand offering color and complexion products with richly pigmented, breathable formulas designed for all skin tones. Accessible, confidence-driven beauty is central to the brand. The brand sells directly to consumers through its own store and app.

Remedy Science

Remedy Science is a problem-solving skincare line created by board-certified dermatologist Dr. Muneeb Shah, formulated to make proven dermatological treatments accessible and backed by clinical research. Products are organized as targeted "remedies" for concerns such as healthy aging, dark circles, daily defense, and dryness. The brand emphasizes formulas free of fragrance, common allergens, and animal testing.

Pete & Pedro

Pete & Pedro is a premium men's hair and grooming brand founded in 2013 and led by Aaron Marino, better known as Alpha M, one of the largest men's lifestyle creators on YouTube. The brand appeared on Shark Tank. The range covers styling products, shampoos, body wash, deodorant, shave and beard care, fragrance, and tools, sold direct online alongside a substantial library of grooming advice.

Dose of Colors

Dose of Colors is a cosmetics brand founded in 2013 by makeup artist Anna Petrosian, making color makeup across lips, eyes, and face — liquid matte lipsticks, liners and glosses, eyeshadows, concealers, blush, and highlighters — plus skincare and gift sets. Positioned as a platform for self-expression with an inclusive shade approach, it pairs high-performance formulas with sleek packaging and is cruelty-free (PETA and Leaping Bunny certified).

Truly Beauty

Truly Beauty is a vegan personal-care brand making skincare, body care, and hair care. Its formulas pair a clean, vegan base with natural, high-performing ingredients, positioned so customers don't have to choose between healthful ingredients and results. The brand leans into a playful, indulgent aesthetic and collaborates with physicians and chemists on its formulations.

Glamnetic

Glamnetic is a direct-to-consumer beauty brand best known for magnetic eyelashes and press-on nails, offering 70+ styles of press-ons plus accessories like brush-on nail glue. Positioned as the source of 'the internet's favorite beauty hacks,' it aims to deliver easy, salon-quality lashes and manicures at home, leaning on influencer collaborations and bundles.