The best beauty & skincare apps

Yon-Ka Paris

Yon-Ka Paris is a French skincare brand founded in 1954, offering premium, plant-based products focused on natural, science-backed formulations. Its range addresses concerns such as aging, dryness, blemishes, and sensitivity, with cleansers, its signature aromatherapy toning lotions, serums, moisturizers, eye care, and masks. The brand emphasizes decades of botanical expertise, is used in spas and by skincare professionals worldwide, and sells to consumers through its US online store with tools like a skin-diagnosis quiz.

Primally Pure

Primally Pure is a natural, non-toxic skincare and wellness brand founded by Bethany McDaniel, with roots in her family's regenerative farming background; it made its first sale in 2014. Products include face and body care, natural deodorants, and oils, formulated with organic and regeneratively sourced ingredients. The brand takes a holistic approach connecting soil health to skin health.

Charlotte Tilbury

Charlotte Tilbury is a luxury beauty brand spanning makeup, skincare, and fragrance, positioned around its makeup-artistry heritage ('makeup artist to the stars'), skincare performance, and fragrance innovation, with an award-winning collection of color cosmetics. The brand markets itself under the tagline 'Legendary Beauty For A Reason,' selling its prestige products to consumers worldwide.

Kiokii

Kiokii ('Kiokii and...') is an online retailer of Asian beauty products, specializing in Korean, Japanese, and Chinese skincare and cosmetics for customers across Canada and the US. It curates cult-favorite K-beauty brands and trending Asian makeup. The store positions itself as a one-stop destination for routines like 'glass skin' and for discovering Asian skincare and cosmetics.

Truly Beauty

Truly Beauty is a vegan personal-care brand making skincare, body care, and hair care. Its formulas pair a clean, vegan base with natural, high-performing ingredients, positioned so customers don't have to choose between healthful ingredients and results. The brand leans into a playful, indulgent aesthetic and collaborates with physicians and chemists on its formulations.

Pixi Beauty

Pixi Beauty is a cosmetics and skincare brand offering skin-loving, longwearing makeup and complementary skincare designed to enhance natural beauty, with a lineup of glow-focused tonics, powders, eye patches, and collagen-based formulas. Positioned around a healthy, radiant 'glow' aesthetic, it sells direct online with loyalty rewards and app-based offers.

e.l.f. Cosmetics

e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.

Glamnetic

Glamnetic is a direct-to-consumer beauty brand best known for magnetic eyelashes and press-on nails, offering 70+ styles of press-ons plus accessories like brush-on nail glue. Positioned as the source of 'the internet's favorite beauty hacks,' it aims to deliver easy, salon-quality lashes and manicures at home, leaning on influencer collaborations and bundles.

Lush

Lush is a cosmetics company known for fresh, handmade beauty and bath products, including its signature bath bombs and 'naked' (packaging-free) items. Its range spans bath, body, haircare, and skincare, sold directly online and through its own shops. The brand builds its identity around ethical values: 100% vegetarian formulas, fighting animal testing, ethical buying, and reducing packaging.

NumberC

NumberC is a beauty and self-care e-commerce store (based in Kuwait, pricing in KWD) that brands itself around a 'Glowing Community.' It sells skincare, haircare, makeup, and fragrance, organized by brand and by curated collections such as best-sellers, new arrivals, and gifts. It positions itself as a go-to destination for beauty and self-care, with roots in a nail and beauty salon.