The best kids & baby apps

The Children's Place

The Children's Place is an American children's apparel retailer selling clothing, shoes, and accessories for newborns through teens, with Gymboree and Sugar & Jade among its owned brands. The business has shifted decisively to digital, closing most of its mall stores and selling primarily online and through wholesale partners.

LEGO

LEGO is the iconic construction-toy brand offering building sets across themes for kids and adults, plus its LEGO Insiders rewards program. Creative play across generations defines it. The brand sells directly to consumers online, in stores, and through its app.

PatPat

PatPat is a global apparel brand for kids and families, founded in 2014 in Mountain View, California, and trusted by more than 21 million families worldwide. With 30,000+ trendy styles and 30+ licensed partners such as Disney, Barbie and PAW Patrol, PatPat offers affordable family fashion with free membership, in-app rewards, free-shipping thresholds and easy returns.

Carter's

Carter's is the largest branded marketer of children's apparel in the United States, selling babywear, toddler and kids' clothing, sleepwear, and accessories. Founded in 1865, the company also owns OshKosh B'gosh and sells through its own stores, its website, and most major American retailers — a fixture of the newborn and toddler wardrobe for generations.

buybuy BABY

buybuy BABY sells nursery furniture, strollers, car seats, feeding equipment, and baby clothing, trading online under the Bed Bath & Beyond umbrella after its original store estate closed. The brand built its reputation on breadth — the full range of gear expectant parents need in one place — and on registry services for baby showers.

Lovevery

Lovevery creates stage-based play products for children from birth to age four, anchored by its Play Kits — bundles of developmental toys, books, and parent guides delivered every few months — plus play gym, block, music, and skill sets. Grounded in early-childhood brain-development research, it pairs expert-designed, natural-material toys with practical guidance for parents.

Gymboree

Gymboree is an American children's clothing brand known for bright, coordinated collections for babies and young children. Now owned by The Children's Place, the label built its following on mix-and-match ranges designed so that pieces bought across a collection work together — a deliberate contrast to buying single garments.

Caden Lane

Caden Lane is a baby and maternity brand focused on soft, thoughtfully designed newborn essentials. Its lineup includes buttery-soft newborn outfits, kids' pajamas, personalized baby gifts, keepsakes, and custom nursery decor. Designed to be practical, comfortable, and mom-approved, Caden Lane centers on celebrating a little one's earliest milestones, with a community-minded ethos that includes fertility-focused giving.

Pottery Barn Kids

Pottery Barn Kids sells furniture, bedding, décor, and storage for children's rooms, playrooms, and nurseries, in the same classic style as its parent brand. Part of Williams-Sonoma, the range covers cots and cribs through to teen-adjacent bedroom furniture, with a strong line in personalised pieces.

Lakeshore Learning

Lakeshore Learning makes educational materials, classroom furniture, and learning toys for early years and elementary education. The American family business sells to schools and teachers as well as directly to parents, and designs most of what it sells in-house around specific developmental stages — which is why its catalogue is organised by what a child should be learning rather than by what the product is.

Kids Foot Locker

Kids Foot Locker sells athletic footwear and apparel for children, carrying Nike, Jordan, adidas, and the other major sportswear brands in kids' sizing. Part of the Foot Locker group, it gives younger customers access to the same sneaker releases as the adult chain, scaled to children's fit.

Stride Rite

Stride Rite is a children's footwear brand offering expertly crafted shoes from first steps to big-kid sizes, carrying its own lines alongside brands like Saucony and Merrell. Fit and durability for growing feet are central. The brand sells directly to consumers online and through its app.

Kyte Baby

Kyte Baby is a baby and toddler brand best known for soft, breathable clothing and sleepwear made from bamboo-derived fabric, born when a mother sought a gentle solution for her daughter's eczema-prone skin. Its range includes bamboo sleep bags, layette, toddler pajamas, apparel, and bath accessories in nature-inspired prints, with an emphasis on comfort, safety, and sustainability.

cuddle+kind

cuddle+kind is a direct-to-consumer brand making hand-knit dolls and toys, best known for its giveback model that donates meals to children with every purchase. Craftsmanship and social impact are central to the brand. The brand sells directly to consumers through its own store and app.

Itzy Ritzy

Itzy Ritzy has produced baby and lifestyle products since 2008, including diaper bags, pacifiers, teethers, toys, and stroller fans. The brand is built around innovation, trust, connection, and fun, and states that every product undergoes third-party lab testing to exceed safety standards.

Rylee + Cru

Rylee + Cru is a children's clothing line founded by illustrator Kelli Murray, merging art and imagination in its designs. It offers ethically made everyday clothing for children, teens, and women, and also carries the Quincy Mae and Noralee lines.

Posh Peanut

Posh Peanut is a children's boutique brand founded in 2011 by hairstylist and mother Fiona Sahakian, starting as handmade children's clothing on Etsy. It is known for apparel made from bamboo fabric spanning baby, girls', boys', and adult sizes, plus nursery and home items, and produces family-matching sets and licensed collaboration collections.

Ladida

Ladida is an American children's clothing retailer curating designer pieces from labels around the world. The business has been selling for over a decade, handpicking a collection rather than carrying full brand ranges, and serves parents buying designer childrenswear that mainstream retailers do not stock.

Bailey's Blossoms

Bailey's Blossoms is a children's clothing brand focused on stylish, quality apparel for babies and toddlers — dresses, rompers, matching sets, tops, bottoms, outerwear, and accessories — plus a Mommy & Me collection of coordinating pieces. Aimed at families wanting trendy yet accessible children's wear, it emphasizes details like smocking and embroidery.

Childrensalon

Childrensalon is a British retailer of designer childrenswear, carrying more than 250 brands from newborn through teen. Founded in Tunbridge Wells in 1952 and still family-run, it has grown from a local children's shop into the leading online destination for luxury kidswear, shipping worldwide and holding designer exclusives.

Jamie Kay

Jamie Kay is a children's clothing brand founded in 2013 in New Zealand, which began when its founder set out to make her own cot blanket and expanded into baby and children's apparel made from organic cotton. Pieces are designed in the brand's New Zealand studio and positioned as heirloom-quality clothing.

Copper Pearl

Copper Pearl is a baby essentials brand founded in 2015 in Sandy, Utah, focused on soft, stretchy, durable fabrics. It designs its own prints and manufactures in its own factory, offering products for babies, toddlers, and women.

My Pretty Posh Princess

My Pretty Posh Princess supplies chunky bubblegum and silicone beads, along with the findings, cords, and hardware used to make children's jewellery, keychains, and beaded pens. The American business serves small makers and craft sellers who buy these components in volume for resale projects, and releases new colours and shapes in seasonal batches.

Bumpsuit

Bumpsuit makes maternity wear designed as an essential layer through pregnancy and beyond, rather than as a temporary category bought and discarded. The American brand set out to change how maternity clothing looks and fits, making pieces that work before, during, and after pregnancy so a wardrobe does not have to be replaced twice.

Tottini

Tottini is a children's clothing store offering apparel from baby layette through teen sizes, including shirts, pants, skirts, and pajamas. The brand says it was founded on a mission of creating stylish, up-to-date clothing without compromising on quality, all at affordable prices.

Sparkle In Pink

Sparkle In Pink is an American children's boutique selling in-house designed clothing and accessories for babies, toddlers, and kids under the line "Adorable Made Affordable". The business designs its own range rather than reselling, ships quickly, and has built its reputation on customer service and on keeping prices low across a constantly refreshed catalogue.

Literati

Literati is a direct-to-consumer book-subscription brand best known for its children's book clubs, delivering a themed box of five books each month with bookish surprises to nurture a love of reading. Members keep what they love and return or donate the rest. The brand sells directly to consumers on a subscription through its own store and app.

DYPER

DYPER makes plant-based diapers, wipes, and training pants for parents seeking eco-conscious baby care, especially for sensitive skin. Products use chlorine-free pulp cores and are marketed as free from harmful chemicals, Dermatest-rated, and designed for long leak protection. Sustainability is core, with a composting program to reduce landfill waste and a subscription option for recurring refills.

Emulait

Emulait is a direct-to-consumer baby-feeding brand built on a novel idea: bottles designed to mimic the size, shape, and skin tone of a mother, with 25 variations across nipple sizes and colors. Its app uses a 3D scan to match parents to the right bottle. The brand sells directly to consumers through its own store and app.

Dairy Boy

Dairy Boy is a lifestyle brand founded by Paige Lorenze, blending New England charm with modern fashion across cosy loungewear, vintage-inspired denim, and accessories. Collections such as American Charm, Pointelle Sleep, and Farm Friends run alongside a DB Sport line, and the brand — which has a store on Nantucket — celebrates individuality and a slower, more intentional way of living.

Lola + The Boys

Lola + The Boys is an American children's fashion brand known for bold, embellished, and playful pieces — sequins, appliqué, and statement graphics across girls' and boys' clothing. The brand sells direct online and through select retailers, releasing frequent limited collections rather than maintaining a fixed seasonal range.