The best accessories & jewelry apps

Zenni

Zenni Optical is a direct-to-consumer eyewear brand offering affordable, high-quality prescription glasses and sunglasses, with thousands of styles starting around $6.95. It pairs low prices with tech like AI-powered image search and 3D virtual try-on. The brand sells directly to consumers through its own store and app.

Warby Parker

Warby Parker is an eyewear brand offering prescription glasses, sunglasses, and contact lenses, with frames starting at $95 including prescription lenses. Founded by students frustrated by the high cost of glasses, it designs frames in-house and sells directly to keep prices down. It's known for its free Home Try-On program, virtual try-on, and 'Buy a Pair, Give a Pair' initiative; it added contact lenses in 2019.

Chrono24

Chrono24 is a German marketplace for luxury watches, connecting buyers with professional dealers and private sellers worldwide. The platform lists hundreds of thousands of watches across every major house, from entry-level Tudor to independent haute horlogerie, with escrow payment and authenticity checking on higher-value transactions to protect both sides.

JTV

JTV, formerly Jewelry Television, is an American jewellery retailer that sells through live broadcast alongside its online store. The Knoxville business is one of the largest gemstone retailers in the world, carrying more than 30,000 items, and broadcasts live with presenters showing pieces in real time — the television shopping format applied to a single category.

New Era

New Era is a global headwear and lifestyle brand with a century of heritage in sport, culture and self-expression — best known for its caps, including official on-field league partnerships, alongside apparel and accessories. The brand sells directly to fans and collectors, spanning team merchandise, fashion collaborations and everyday streetwear.

Evry Jewels

Evry Jewels is a Canadian direct-to-consumer jewelry brand offering trend-led, affordable pieces — earrings, necklaces, rings, and more — with frequent new drops. Accessible, of-the-moment jewelry defines it. The brand sells directly to consumers online and through its app.

Kitsch

Kitsch is a female-founded, California-designed hair and body care brand that reimagines everyday essentials as elevated, functional accessories. Its lineup spans shampoo and conditioner bars, satin scrunchies and pillowcases, heatless curlers, headbands, clips, and other tools. Positioned as accessible, reliable self-care, the brand emphasizes vegan and cruelty-free products, eco-friendly choices, and a customer-friendly satisfaction guarantee.

Portland Leather Goods

Portland Leather Goods designs and handcrafts leather products in Portland, Oregon, using high-quality full-grain leather. Its collection spans tote bags, crossbody and shoulder bags, wallets, small accessories, journals, and backpacks. The brand emphasizes craftsmanship, everyday durability, and a range of colors and limited editions, supported by a loyalty rewards program and an engaged customer community.

Beis

Béis makes travel gear and accessories for the modern traveler, created by actress Shay Mitchell. Its range spans luggage, weekender and work bags, totes, backpacks, and travel organizers, designed to be functional yet stylish — 'anything but BÉISic.' Sold direct-to-consumer, it pairs practical features with a design-forward aesthetic and offers extras like personalization.

The GLD Shop

The GLD Shop (GLD) is a jewelry brand focused on men's pieces, from Cuban link chains, pendants, and bracelets to rings and earrings, with women's styles also available. It positions itself as a go-to for statement, hip-hop-influenced jewelry backed by a lifetime guarantee. Beyond core pieces, GLD offers custom sets, officially licensed sports and pop-culture merchandise, and brand collaborations, all sold direct with fast, free shipping.

Parfois

Parfois is a Portuguese accessories brand offering bags, jewelry, and fashion accessories at accessible prices across a large international footprint. Trend-led, affordable accessories define it. The brand sells directly to consumers online, in stores, and through its app.

Hat Club

Hat Club is a direct-to-consumer retailer specializing in caps and headwear — including exclusive and limited-edition releases — with a devoted collector following. Drops and exclusives drive its community. The brand sells directly to consumers through its own store and app.

Kurt Geiger

Kurt Geiger is a London-based footwear and accessories brand known for its handbags, shoes, and signature rainbow motif, with a 'kind by design' ethos and a loyalty program that donates to its kindness foundation. Creative London design is its hallmark. The brand sells directly to consumers online and through its app.

Hard Jewelry

Hard Jewelry makes men's jewellery — chains, rings, bracelets, and pendants — sold direct online. The American brand focuses on durable everyday pieces at accessible prices, in stainless steel and plated finishes built to be worn continuously rather than kept for occasions. It releases new collections regularly rather than holding a fixed catalogue, and sells almost entirely direct rather than through jewellers.

WOLFpak

WOLFpak is a direct-to-consumer brand making backpacks, gym bags, and accessories built for training and everyday carry, with a strong fitness-community following. Its range is designed around durability and organization. The brand sells directly to consumers through its own store and app.

DE PURELEI

PURELEI is a German jewellery brand with a Hawaii-inspired aesthetic, selling necklaces, bracelets, rings, earrings, and watches designed around an easygoing island theme it calls the aloha experience. The brand sells direct to customers across Germany and Europe, building its business on frequent collection launches and a membership programme rather than on discounting.

Tote & Carry

Tote & Carry sells luggage and travel bags, including luggage sets, suitcases, carry-ons, duffle bags, backpacks, tote bags, purses, and travel accessories. The brand is known for bold colors and statement designs, marketing itself as offering luxury looks without the luxury price tag.

Pair Eyewear

Pair Eyewear makes customizable glasses and sunglasses built around a modular system. Customers choose one base frame, then swap magnetic top frames in different colors and designs to change their look without buying whole new pairs. Aimed at adults and kids who want affordable, expressive eyewear, Pair sells prescription and non-prescription lenses starting around $60 and supports vision-insurance and prescription workflows.

Gorjana

Gorjana is a jewelry brand built around everyday, layerable pieces. Its collections span necklaces, earrings, bracelets, and rings, including solid-gold styles alongside more accessible designs meant to be mixed and stacked. Sold online and through its own retail stores, gorjana leans into a laid-back, California sensibility and gift-ready presentation, offering services like free gift wrapping and in-store pickup.

Nominal

Nominal makes minimalist accessories and jewellery with a modern take on meaningful design, much of it drawing on Arabic script and cultural motifs, sold as pieces meant to express identity rather than simply to decorate. The brand sells direct to a global customer base and frames itself as a community united by the idea of showing who you are through what you wear.

BodyCandy

BodyCandy is a direct-to-consumer body-jewelry brand offering a huge range of piercings and accessories — from everyday studs to statement pieces — at accessible prices. Body jewelry is its entire focus. The brand sells directly to consumers through its own store and app.

Wildflower Cases

Wildflower Cases designs limited-edition, fashion-forward phone cases for iPhone and Samsung Galaxy devices, created by sisters Devon and Sydney Carlson. Collections feature bold, playful prints, frequent artist and brand collaborations, and coverage across many current and recent phone models. Positioned as unique, one-of-a-kind accessories, the brand treats phone cases as a personal style statement with regularly dropping designs.

Little Words Project

Little Words Project is a brand of handcrafted beaded bracelets, each featuring a word or short phrase meant to inspire kindness and self-love. Each bracelet carries a unique ID tag that lets buyers register it and share its story, and products are backed by a Limited Lifetime Warranty.

Groove Life

Groove Life makes durable silicone rings, watch bands, belts, wallets, and accessories built for active, outdoor lifestyles. Its signature rings use patented inner grooves that channel air and moisture, made from medical-grade silicone and backed by a lengthy warranty. Founded by adventure guide Peter Goodwin, it pairs rugged, comfortable products with a strong emphasis on customer service.

The Gold Gods

The Gold Gods is a direct-to-consumer urban jewelry brand offering designer chains, tennis chains, pendants, rings, watches, and sunglasses with a hip-hop-inspired aesthetic. Statement men's jewelry is its focus. The brand sells directly to consumers through its own store and app.

ZOX

ZOX, founded by the three Kuipers brothers, makes inspirational wristbands featuring uplifting words and artwork, alongside watch bands, apparel, bags, and accessories. Bands are woven from recycled water bottles and sold through limited-edition drops. Built on spreading positivity through kind words, the brand ties purchases to charitable causes, including clean-water projects.

Alpaka

ALPAKA is a travel and everyday-carry gear brand making ultra-functional bags and accessories — slings, backpacks, tech organizers and pouches — engineered with weatherproof materials and thoughtful organization for modern on-the-go lifestyles. The brand sells directly to a loyal community, leaning on frequent product launches and a design-led, function-first approach.

Andar

Andar designs handcrafted leather everyday-carry goods, including wallets, phone and tech cases, crossbody bags, backpacks, and totes. Products are made from full-grain leather and built to help people minimize and organize what they carry. Operating since 2015 and based in Arizona, Andar ships worldwide to more than 180 countries, positioning itself around quality materials and functional, pared-down design.

Cernucci

Cernucci is a jewellery and ready-to-wear clothing brand with roots in London and Brazil, serving men and women. Its jewellery spans statement chains, tennis and Cuban chains, moissanite and gemstone pieces, bracelets, rings, and 925 sterling silver, alongside clothing like tracksuits, denim, tees, and outerwear. With weekly drops and a streetwear sensibility, it blends premium-feel jewellery and apparel with an accessible, trend-driven approach.

Vintage Boho Bags

Vintage Boho Bags gives pre-loved designer bags a second life, taking verified-authentic pieces and upcycling them with a signature boho twist to create one-of-a-kind bags and wallets at a fraction of original retail. Sustainability and uniqueness are central to the model. The brand sells directly to consumers through its own store and app.

Ask & Embla

Ask & Embla is a direct-to-consumer alternative jewelry and accessories brand spanning gothic, grunge, and minimalist styles — rings, necklaces, earrings, and body-piercing jewelry. It caters to alternative self-expression. The brand sells directly to consumers through its own store and app.

Brandon Blackwood

Brandon Blackwood New York is a contemporary designer label that crafts bags and accessories, sold directly through its own channels. The brand is known for its structured handbags and accessory collections.

Case-Mate

Case-Mate designs phone cases and related accessories, offering cases for iPhone, Samsung, and Google devices along with MagSafe-compatible accessories. Beyond phone protection, the brand sells bags and pouches, emphasizing a combination of protection and design-focused style.

Astrid & Miyu

Astrid & Miyu is a British jewellery brand known for demi-fine pieces, stacking rings, and its piercing and welded bracelet studios. Founded in London, it built its business around the idea of jewellery as an everyday layered look rather than an occasional purchase, and runs studios where customers get pierced or permanently welded on the spot.

DIFF Eyewear

DIFF Eyewear is a Southern California eyewear brand designing sunglasses, prescription eyeglasses, and blue-light glasses, with each pair handmade using premium materials. The company runs a buy-one-give-one program and says it has donated over 1.4 million pairs of reading glasses to people in need since 2015. It also creates frames in collaboration with celebrities and influencers.

Adamans

Adamans is a direct-to-consumer men's jewelry and accessories brand offering statement and everyday pieces — from iced-out chains to subtle staples. Accessible, trend-led men's jewelry is its focus. The brand sells directly to consumers through its own store and app.

Mejuri

Mejuri is a fine jewelry brand built on the idea that everyday luxury shouldn't be reserved for special occasions. It designs handcrafted pieces — hoops, studs, necklaces, and rings in materials like 18k gold vermeil, sterling silver, and lab-grown sapphires — meant to be worn and stacked daily. Sold online and through its own stores across North America, Australia, and the UK, it also offers services like ear piercing and jewelry cleaning.

PUSHAS

PUSHAS is a marketplace for hype and collectibles — authenticated Air Jordans, Yeezys, Nikes, ASICS, Fear of God ESSENTIALS and streetwear, plus trading cards and designer toys like LABUBU and SKULLPANDA. Featured in Forbes, Complex and GQ, the Australia-based platform offers worldwide shipping, an authenticity guarantee and a premium service model for a global sneaker and collectibles audience.

Local Eclectic

Local Eclectic is a female-founded, female-run jewelry brand carrying unique pieces from independent designers around the world, with a mission to inspire creativity and empower women. Distinctive, designer-led jewelry is its focus. The brand sells directly to consumers through its own store and app.

Miranda Frye

Miranda Frye is a women's jewelry brand offering gold and silver pieces including charms, bracelets, rings, necklaces, and chains, known for a customizable charm-and-chain approach that lets customers build personalized layered looks. Positioned as stylish, affordable everyday jewelry, it sells direct-to-consumer with new arrivals, best sellers, and frequent promotions.

Neven Eyewear

Neven Eyewear makes premium sunglasses and modern frames for men and women, with a range covering polarized everyday styles, bold statement designs, and prescription sunglasses. The brand sells direct online, competing on the combination of style, comfort, and durability rather than on designer licensing, and releases new collections regularly.

JENNY BIRD

Jenny Bird is a direct-to-consumer jewelry brand known for lightweight statement pieces — earrings, necklaces, and rings — plus lifestyle accessories designed to update a look without chasing trends. Modern, wearable design is its signature. The brand sells directly to consumers through its own store and app.

Rebag

Rebag buys and sells pre-owned luxury handbags, watches, jewellery, and accessories from more than 50 designers including Chanel, Hermès, Rolex, and Cartier, with every item vetted for quality and authenticity and new arrivals added weekly. Its Clair Trade programme combines buying and selling into a single transaction: trade in a piece for credit worth 25% more than the cash offer, put that toward a new purchase, and pay only the difference.

Built For Athletes

Built For Athletes is a British brand making premium gym backpacks, training bags, luggage, apparel, and accessories designed specifically for athletes. The bags are built around how training kit is actually carried — separated compartments for shoes, wet gear, and supplements — rather than adapting a general-purpose rucksack.

Eric Javits

Eric Javits is a luxury accessories brand best known for its designer hats, alongside handbags and shoes, crafted with a focus on quality and timeless design. Elevated headwear is its signature. The brand sells directly to consumers through its own store and app.

Bandolier

Bandolier makes crossbody phone cases and tech accessories that double as hands-free bags, blending function with a fashion-forward, going-out aesthetic. Its signature is the detachable strap system that turns a phone case into an accessory. The brand sells directly to consumers online and through its own app.

Pela

Pela makes eco-friendly phone accessories, best known for what it bills as the world's first 100% compostable phone case. Its cases fit Apple, Google, and Samsung devices, and the brand extends into accessories like mini wallets. Pela's positioning centers on sustainability and reducing plastic waste, appealing to environmentally conscious consumers who want protective, everyday tech accessories made from compostable, plant-based materials.

myGemma

myGemma buys, sells, and consigns authenticated pre-owned luxury goods — jewellery, watches, handbags, and sneakers — from houses including Hermès, Chanel, Louis Vuitton, Cartier, Van Cleef & Arpels, and Patek Philippe. Every piece is authenticated by the company's own luxury specialists, and sellers can consign or sell outright online in as little as 24 hours, with the selection changing daily as new arrivals land.

Emi Jay

Emi Jay designs hair accessories and haircare, best known for its claw clips, plus headbands, pins, and styling products like creams, oils, and masks, with pastel palettes and a playful tone. Describing itself as 'a brand founded on bold femininity, supported by high-quality products,' it targets fashion-forward women who want stylish, functional accessories.

Toroe Eyewear

Toroe Performance Eyewear was founded in 2018 in Los Angeles on a simple mission: to make excellent eyewear backed by an excellent warranty. The brand designs and manufactures its own polarized performance sunglasses, and guarantees every pair it builds on the strength of that design and manufacturing process.