The best home & living apps

Wayfair

Wayfair is one of the largest online retailers of furniture and home goods, selling millions of items across furniture, décor, lighting, kitchen, and outdoor from thousands of suppliers. The company holds almost no inventory of its own, operating instead as a drop-ship platform, and has built a family of brands including AllModern, Birch Lane, Joss & Main, and Perigold across different price points.

IKEA

IKEA is the Swedish flat-pack furniture giant, selling affordable, self-assembly furniture and home goods through vast warehouse stores worldwide. The business is built on designing for cost at every step — flat packing, self-service warehouses, and own-brand manufacturing — and its stores function as destinations complete with restaurants and showrooms.

Bed Bath & Beyond

Bed Bath & Beyond sells home goods across bedding, bath, kitchen, storage, and furniture, trading online after its store estate closed and the name was acquired by Overstock. The brand remains one of the most recognised names in American home retail, and now operates as a purely online business built on the Overstock platform.

Moonpig

Moonpig is a UK-based online brand for personalized greeting cards and gifts, letting customers customize cards and send gifts for occasions. Personalization and convenience define it. The brand sells directly to consumers online and through its app.

Joss & Main

Joss & Main sells furniture, décor, rugs, and lighting with a classic, layered aesthetic, as one of Wayfair's owned brands. The label curates a smaller edited range than Wayfair's open marketplace, aimed at customers who want a decorated look rather than a catalogue of options.

Magnolia

Magnolia is the home and lifestyle brand built by Chip and Joanna Gaines in Waco, Texas, selling furniture, home décor, kitchen and garden goods, and lifestyle products through its own collections. Beyond the shop, the brand is a destination business — the Silos in Waco draw visitors year-round — and it publishes recipes, stories, and design content that sit alongside the products rather than behind them.

Temple & Webster

Temple & Webster is Australia's leading online retailer of furniture and homewares, offering a large range across styles with a digital-first model. Broad home selection online defines it. The retailer sells directly to consumers online and through its app.

Zara Home

Zara Home is the Inditex homeware brand offering bedding, tableware, décor, and textiles with the same trend-led, considered aesthetic as its fashion sibling. Elevated, affordable home style defines it. The brand sells directly to consumers online, in stores, and through its app.

Ashley

Ashley is the largest furniture manufacturer and retailer in the United States, making and selling sofas, beds, dining sets, mattresses, and home décor through a vast network of stores. Unusually for the category the company manufactures much of what it sells, which lets it cover budget through mid-market price points from its own production.

Natural Life

Natural Life is a boho lifestyle brand making free-spirited gifts, accessories, home goods, and apparel with a positive, 'Give & Live Happy' ethos. Its cheerful, printed aesthetic runs across a wide gift-and-home range. The brand sells directly to consumers through its own store and app.

Grove Collaborative

Grove Collaborative is an online retailer positioning itself as a one-stop destination for everyday essentials, including eco-friendly cleaning products, bamboo paper products, and vitamins and supplements from hundreds of vetted brands. The company states that every order meets strict ingredient standards, is carbon neutral, and supports plastic waste cleanup.

Rooms To Go

Rooms To Go is an American furniture retailer built on an unusual idea: selling complete, pre-designed rooms rather than individual pieces, so a living room or bedroom arrives coordinated. The company operates showrooms across the southern and eastern United States, and covers everything from budget packages to designer collaborations.

AllModern

AllModern sells modern and contemporary furniture, lighting, and décor, one of Wayfair's owned brands. The label focuses on clean-lined modern design at accessible prices, with a deliberately tight assortment compared with its parent marketplace — the point is that someone has already made the editing decisions rather than presenting millions of options.

Aosom

Aosom is an online retailer of home, garden, and outdoor products, selling furniture, patio sets, pet supplies, fitness equipment, and juvenile goods largely under its own labels. The business ships direct from its own warehouses across North America and Europe, competing on price across a deliberately broad range.

Pottery Barn

Pottery Barn is an American home furnishings retailer selling furniture, bedding, décor, and tableware in a classic, comfortable style that has changed remarkably little in thirty years. Part of the Williams-Sonoma group, it trades from large-format stores across North America alongside a substantial online business, and offers free design services for customers furnishing a whole room rather than buying one piece.

The Container Store

The Container Store is an American retailer devoted to storage and organisation, selling shelving, boxes, closet systems, and organising accessories. Its Elfa and Preston custom closet systems are the centrepiece of the business, sold with design consultations that turn a measurement into a fitted installation.

Fy!

Fy! is a British online retailer selling home, living, and art products, with a focus on prints and design-led homeware from independent artists. The business curates work from a network of creators and produces to order, letting it carry a broad artistic range without holding stock.

Crate & Barrel

Crate & Barrel has sold modern home furnishings since 1962, covering furniture, kitchenware, tableware, and décor with an emphasis on quality-crafted contemporary design. The American retailer operates stores across North America and runs CB2 as its more design-forward, apartment-scaled sibling brand, and is one of the most-used wedding registry destinations in the US.

Pottery Barn Kids

Pottery Barn Kids sells furniture, bedding, décor, and storage for children's rooms, playrooms, and nurseries, in the same classic style as its parent brand. Part of Williams-Sonoma, the range covers cots and cribs through to teen-adjacent bedroom furniture, with a strong line in personalised pieces.

Birch Lane

Birch Lane sells classic, traditional furniture and décor — upholstered sofas, farmhouse dining, and timeless case goods — as one of Wayfair's owned brands. The label exists to serve customers who want a more conventional look than Wayfair's main marketplace surfaces, with a curated range rather than millions of listings.

Quince

Quince is an online retailer selling everyday essentials at low prices through a factory-direct model that removes the middleman. Its range spans women's, men's, and kids' apparel, shoes, bags, and jewelry alongside home goods such as bedding, furniture, rugs, and bath, plus beauty and wellness products. The brand emphasizes premium materials like Mongolian cashmere, Italian leather, European linen, Turkish cotton, and washable silk.

Goose Creek

Goose Creek Candle Company is a home fragrance brand selling scented candles, wax melts, room sprays, and body-care products across a wide, frequently rotating range of scents. Marketed on clean, long-lasting, highly fragranced products for every room, it offers themed collections, collaborations, and a rewards program, selling direct with regular seasonal sales.

Dunelm

Dunelm is a UK homeware retailer offering furniture, bedding, curtains, and home accessories, positioned as 'the home of homes.' Broad, value-focused home range defines it. The retailer sells directly to consumers online, in stores, and through its app.

Martie

Martie sells surplus and overstock groceries, beauty, and home products sourced directly from name brands — Momofuku, Stumptown Coffee, Hydro Flask, Supergoop!, Purely Elizabeth among thousands of others — at discounts of up to 80%. The business exists to reduce the waste created by excess manufacturing and shipping, buying up stock that would otherwise be written off, and refreshes with more than 250 new deals every week so the catalogue is never the same twice.

BruMate

BrüMate designs premium insulated drinkware, coolers, and hydration gear engineered to keep drinks hot, cold, or carbonated. Its lineup includes tumblers, mugs, water bottles, wine and barware, can and bottle coolers, and hard and soft coolers, many built around proprietary leakproof lids. It leans on product innovation and everyday versatility, backed by a lifetime warranty, customization, and a rewards program.

Ruggable

Ruggable is the brand behind the original washable rug — a two-piece system of a rug cover and separate pad that lets the top layer go straight into a home washing machine. Its rugs are machine washable and stain resistant, marketed for households with kids and pets. The range spans area rugs, runners, outdoor styles, and doormats across many looks, including designer collaborations, sold direct with free shipping.

West Elm

West Elm sells modern furniture and home décor with a mid-century-influenced aesthetic, aimed at urban apartments and younger households furnishing a first proper home. Another Williams-Sonoma brand, it puts unusual weight on responsible sourcing — Fair Trade Certified production, FSC-certified wood, and handcrafted collections made with artisan partners around the world.

Sunday Lawn

Sunday is an American lawn care brand selling custom nutrient plans based on your address, grass type, and local conditions. The business replaces generic bagged fertiliser with pouches mixed for the specific lawn, delivered on a schedule through the growing season, and pairs them with guidance rather than assuming the customer knows what their lawn needs.

Framebridge

Framebridge is a direct-to-consumer custom-framing brand that makes it easy to frame art, photos, and memorabilia online, with designer support and prices starting around $50. It's been named a best online custom-framing service by the New York Times and Wirecutter. The brand sells directly to consumers through its own store and app.

Coldest

Coldest makes insulated drinkware, including water bottles and tumblers built with triple-wall vacuum insulation and a leakproof lid system. Bottles are made from 18/8 stainless steel and are BPA-free, with new limited-edition colors released weekly. Founded by twin brothers and based in Naples, Florida, Coldest is family-owned and has been featured on Shark Tank.

The Stainless Depot

The Stainless Depot supplies blank drinkware and apparel for customisation — stainless steel sublimation tumblers, powder-coated and glass cups, acrylic and ceramic blanks, shirts, and cases — to crafters and small businesses doing sublimation, epoxy, laser etching, and powder coating. The company grew out of a private Facebook group of ten members into a wholesale operation, and now also sells digital designs and physical prints alongside the blanks themselves.

BWH Plant Co

BWH Plant Co is an online plant shop selling a wide variety of indoor houseplants, grown in Florida and shipped directly to customers' doors. Alongside live plants, it offers plant-care supplies and branded merchandise. Pitched squarely at plant people, it pairs quality houseplants with everyday gear carrying 'plant shop energy,' catering to both new plant owners and seasoned enthusiasts.

CV Linens

CV Linens supplies event and specialty linens for weddings, parties, venues, and restaurants across the US. Its catalog includes tablecloths, runners, napkins, chair covers and sashes, pipe-and-drape kits, backdrops, charger plates, centerpieces, artificial flowers, and fabric rolls. It positions itself around high-quality event essentials at affordable prices, with a wide range of fabrics and colors, price matching, and fast shipping for planners, decorators, and DIY hosts.

Overstock

Overstock sells furniture, home décor, rugs, and bedding online, built originally on surplus and closeout inventory before moving to a broader home goods model. The company acquired the Bed Bath & Beyond name and has since rebranded much of its business around it, while continuing to trade on value across the home category.

MIgardener

MIgardener is a direct-to-consumer gardening brand offering heirloom seeds, tools, and growing supplies, with a large educational community around home gardening. Accessible, sustainable gardening is its focus. The brand sells directly to consumers through its own store and app.

HydroJug

HydroJug offers water bottles, tumblers, sleeves, and accessories aimed at a hydration-focused, active lifestyle. Its product lines include the Traveler, Sport, Everyday Tumbler, Ease2o, coffee travelers, kids' bottles, and can coolers, with free customization available on select items.

Frost Buddy

Frost Buddy sells drinkware ranging from universal can coolers to 40oz and 50oz mugs, designed to keep drinks cold, offered in over 50 colors and patterns. The brand describes itself as having small-town roots that value family, faith, and community.

Pottery Barn Teen

Pottery Barn Teen sells bedroom and study furniture, bedding, and décor aimed at teenagers, within the Williams-Sonoma family. The range leans more colourful and trend-led than its parent brand, covering dorm and small-space furnishing as well as full bedroom sets, with heavy use of personalisation.

Geometry

Geometry is a direct-to-consumer home brand fusing art and function in everyday items — best known for its designed tea towels and home textiles — with a sustainability focus and artist collaborations. It aims to make the ordinary feel special. The brand sells directly to consumers through its own store and app.

Simple Modern

Simple Modern designs stylish, affordable drinkware and everyday lifestyle products — insulated water bottles, travel mugs, tumblers, barware, backpacks, and lunch bags — with extensive licensed collaborations across Disney, Marvel, the NFL, and colleges. With lines for kids, students, and families plus bulk options, it pairs functional gear with broad, mainstream appeal.

Olight

Olight is a direct-to-consumer lighting brand offering flashlights, headlamps, EDC, tactical, and bike lights for outdoor enthusiasts and everyday users. Reliable, well-designed illumination is its focus. The brand sells directly to consumers through its own store and app.

Tuesday Morning

Tuesday Morning is an American off-price retailer selling home goods, furnishings, kitchenware, and seasonal décor at closeout prices. The chain buys overstock and end-of-line product from brands and sells it at deep discounts, so its range changes constantly and nothing is guaranteed to be there on a second visit — the treasure-hunt model applied to the home.

Proven Winners Direct

Proven Winners Direct is the direct-to-consumer arm of Proven Winners, the plant brand behind a widely distributed range of annuals, perennials and flowering shrubs. It ships live plants from its Michigan greenhouse straight to gardeners rather than through garden-centre distribution. The catalogue is organised around growing problems as much as plant names — deer resistance, drought tolerance, pollinator planting — alongside hardiness-zone guidance and care information for each variety.

simplehuman

simplehuman is a direct-to-consumer home-goods brand known for thoughtfully engineered everyday products — sensor trash cans, soap dispensers, and organizers — designed to make routines more efficient. Considered design is its hallmark. The brand sells directly to consumers through its own store and app, with auto-replenishment for refills.

Sand Cloud

Sand Cloud is a direct-to-consumer brand making 100% Turkish organic cotton towels and beach accessories, with a mission tie to marine-life conservation that's central to its identity. It built its following at the intersection of lifestyle and giveback. The brand sells directly to consumers through its own store and app.

Printfresh

Printfresh makes maximalist sleepwear and loungewear — pyjama sets, robes, and sleep shirts in bold, hand-drawn prints — alongside home and travel accessories in the same patterns. The brand's aesthetic is deliberately unrestrained, built on original artwork rather than seasonal trend colours, and sold direct online to customers who buy the prints as much as the garments.

Floor & Decor

Floor & Decor is an American specialty retailer of hard-surface flooring, selling tile, wood, laminate, vinyl, and natural stone alongside installation materials. The chain operates warehouse-format stores holding in-stock inventory rather than ordering from samples, serving professional installers and homeowners doing their own work — which means a job can start the same day.

Great Garden Plants

Great Garden Plants is an American mail-order nursery selling perennials, shrubs, and trees — succulents through to roses, hydrangeas, and arborvitae for hedging. The business ships live plants direct to gardeners, positioning itself around accessible pricing and a range broad enough for beginners and experienced gardeners alike.

Andersons Lawn

The Andersons sells professional-grade lawn care products direct to homeowners — fertilisers, weed and pest control, grass seed, and soil treatments drawn from the agronomy business the company has run for decades. The range is built around seasonal application programmes rather than one-off purchases, aimed at people who want golf-course-grade inputs for a home lawn.

HouseFloral

HouseFloral (House by JSD) designs and sells realistic faux flowers, stems, branches, and home decor directly to consumers online. It positions its florals as designer-quality yet more affordable, made to be styled once and lived with year-round. According to its site, the business was started by three master floral designers in Lexington, Kentucky in 2010 and has since shipped to more than 74,500 customers, emphasizing carbon-neutral shipping and charging only actual shipping cost.