Primally Pure

Primally Pure's app is a clean, values-led way to shop its natural skincare, with native checkout and wishlists. A well-rated DTC beauty app for a wellness-minded audience.

App Store

5.0(1.6k)

View on App Store ↗

Google Play

4.8(140)

View on Google Play ↗

Screenshots

Functionality breakdown

Commerce

Apple Pay
In-App Checkout
Wishlist

Engagement

Push Notifications

Personalization

Account Dashboard
Order Tracking

About Primally Pure

Primally Pure is a natural, non-toxic skincare and wellness brand founded by Bethany McDaniel, with roots in her family's regenerative farming background; it made its first sale in 2014.

Products include face and body care, natural deodorants, and oils, formulated with organic and regeneratively sourced ingredients. The brand takes a holistic approach connecting soil health to skin health.