Better & Better app icon

Review

A tight catalogue app for a brand with few SKUs, where bundles and starter sets do most of the selling and reordering is the repeat behaviour. Early access to launches and special offers arrive by push. No ratings yet on this listing, and it's iOS-only.

Screenshots

Functionality breakdown

Commerce

  • Apple Pay
  • In-App Checkout
  • Subscriptions
  • Wishlist

Engagement

  • Push Notifications

Personalization

  • Account Dashboard
  • Order Tracking

About Better & Better

Better & Better makes premium oral care — toothpaste, toothbrushes, and floss — formulated with natural, vegan, and organic ingredients and fortified with vitamins, free from SLS, parabens, and fluoride.

The brand invested several million in developing science-backed formulas, is certified cruelty-free, and has been named best natural whitening toothpaste by Marie Claire. Products cover both adults and children, sold as single items, starter sets, and bundles.