Laura Geller
Review
Laura Geller's app is a clean way to shop its makeup for mature skin, with reviews, loyalty, and native checkout. A well-rated DTC beauty app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Laura Geller
Laura Geller is a color-cosmetics brand that formulates makeup specifically for mature skin, helping women embrace an ageless, radiant look. It's best known for its Baked Balance-n-Brighten foundation and Spackle primers, alongside complexion, eye, and lip products.
The brand positions itself around solving the everyday makeup frustrations of older skin, offering forgiving, easy-to-apply formulas and expert-led beauty solutions.