Proven Winners Direct
Review
Mail-order plants live or die on matching variety to conditions, and the app leads with exactly that: filters for deer resistance, drought tolerance and pollinator planting, a hardiness-zone finder, and care guides attached to each plant. Idea Boards let you plan a bed or a container before buying anything. Seasonal pre-orders and app-only deals give the install a reason to stay on the phone.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Editorial Content
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Proven Winners Direct
Proven Winners Direct is the direct-to-consumer arm of Proven Winners, the plant brand behind a widely distributed range of annuals, perennials and flowering shrubs. It ships live plants from its Michigan greenhouse straight to gardeners rather than through garden-centre distribution.
The catalogue is organised around growing problems as much as plant names — deer resistance, drought tolerance, pollinator planting — alongside hardiness-zone guidance and care information for each variety.