Birch Lane
Review
The curation is the point: a tightly edited classic range is far easier to shop than an open marketplace, and the app keeps it that way. Shopping the exact pieces from its styled photography is a nice touch. A 4.89 average across 9,400 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Editorial Content
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Birch Lane
Birch Lane sells classic, traditional furniture and décor — upholstered sofas, farmhouse dining, and timeless case goods — as one of Wayfair's owned brands.
The label exists to serve customers who want a more conventional look than Wayfair's main marketplace surfaces, with a curated range rather than millions of listings.