Magnolia
Review
This is a brand experience app that happens to sell things, and it gets the balance right — curated collections, blog posts and recipes, and genuinely useful planning resources for a trip to the Silos. The free Magnolia Perks tier does the heavy lifting on retention, with 20% off a first order, free shipping over $150, a birthday discount, and early access to releases. A 4.92 average across 48,000 reviews is outstanding.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Editorial Content
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Magnolia
Magnolia is the home and lifestyle brand built by Chip and Joanna Gaines in Waco, Texas, selling furniture, home décor, kitchen and garden goods, and lifestyle products through its own collections.
Beyond the shop, the brand is a destination business — the Silos in Waco draw visitors year-round — and it publishes recipes, stories, and design content that sit alongside the products rather than behind them.