Review
Rowen's app brings its styled-room approach to mobile, letting shoppers browse coordinated collections and buy the whole look, with app-exclusive access. It's an aspirational, image-led browse with native checkout. A polished storefront for a design-led home brand.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Editorial Content
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Rowen
Rowen Homes is a UK direct-to-consumer luxury interiors brand offering neutral, designer-styled room collections — furniture through accessories — with everything shoppable so customers can recreate a full scheme without hiring a designer. New products launch weekly.
The brand sells directly to consumers through its own store and app.