Review
The LEGO app pairs its sets with LEGO Insiders rewards, early access, and native checkout. Browsing by theme is easy and appeals to kids and adult fans alike. A polished, fan-friendly app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About LEGO
LEGO is the iconic construction-toy brand offering building sets across themes for kids and adults, plus its LEGO Insiders rewards program. Creative play across generations defines it.
The brand sells directly to consumers online, in stores, and through its app.