Carter's
Review
Sizing is the whole difficulty in babywear, since children outgrow everything in months, and the app handles size and age browsing well. Frequent promotions and Rewarding Moments points drive the repeat buying this category generates. A strong rating across 182,000 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Carter's
Carter's is the largest branded marketer of children's apparel in the United States, selling babywear, toddler and kids' clothing, sleepwear, and accessories.
Founded in 1865, the company also owns OshKosh B'gosh and sells through its own stores, its website, and most major American retailers — a fixture of the newborn and toddler wardrobe for generations.