Emulait
Review
Emulait's app is unusually functional for the category — its scan-to-match technology and feeding tracking give it a real reason to exist beyond selling bottles, and expert access adds depth. Shopping the personalized result is seamless. It's one of the more genuinely useful brand apps here.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Emulait
Emulait is a direct-to-consumer baby-feeding brand built on a novel idea: bottles designed to mimic the size, shape, and skin tone of a mother, with 25 variations across nipple sizes and colors. Its app uses a 3D scan to match parents to the right bottle.
The brand sells directly to consumers through its own store and app.