Review
Fabletics' app is purpose-built around its membership model, and it shows: personalization and member pricing are front and center, with native checkout and order tracking handled smoothly. It's one of the more sophisticated DTC loyalty experiences in activewear, if occasionally busy with promotion.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Size Guide
- Subscriptions
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Fabletics
Fabletics is an activewear brand offering affordable, stylish workout clothing for women and men — leggings, shorts, sports bras, tanks, dresses, swimwear, and scrubs — designed for activities like yoga, Pilates, gym, running, and tennis.
The brand is built around a flexible paid VIP membership program: members save on full-price styles, receive a monthly credit, and can skip any month or cancel anytime. Member and non-member pricing, plus frequent promotions, are central to how it sells.