Review
Merino is bought on fabric weight and wash care, and both are explained properly rather than left vague. The range is narrow enough to browse in one sitting. An excellent rating across 1,900 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Product Reviews
- Size Guide
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Woolx
Woolx is a family business in upstate New York making machine-washable merino wool clothing for men and women.
The brand sells base layers, tops, and outerwear direct online, built around merino's temperature regulation and odour resistance — and around the fact that, unlike traditional wool, it goes in the washing machine.