Review
The H&M app pairs a huge, fast-moving catalog with member rewards, in-store features, and native checkout. It's built for high-volume trend discovery. A capable mainstream fashion app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About H&M
H&M is a global fashion retailer offering trend-led, affordable clothing and homeware for women, men, and kids, and a membership program across its markets. Accessible fashion at scale is its model.
The brand sells directly to consumers online, in stores, and through its app.