Review
The PINK app is a broad storefront spanning basics, apparel, and beauty, tuned for its young audience with easy browsing and native checkout. There's a lot on offer, well organized. A capable brand app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About PINK
PINK is Victoria's Secret's younger-focused label offering on-trend clothing, intimates, loungewear, and beauty — from everyday underwear and bras to going-out looks. It's built around comfort, self-expression, and a college-and-Gen-Z audience.
The brand sells directly to consumers online, in stores, and through its app.