The Oodie
Review
The Oodie's app leans into its cozy brand promise with early access to new products, app-exclusive deals and effortless order tracking. Browsing and checkout are quick and painless. It's a cheerful, well-scoped storefront for a single-idea brand done well.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About The Oodie
The Oodie is an Australian brand that turned the oversized wearable blanket hoodie into a global comfort phenomenon, expanding into a range of cozy loungewear and home comfort products. Its identity is built entirely around softness and warmth.
The brand sells directly to consumers through its own store and app.