Savage X Fenty
Review
Savage X Fenty's app is built around its membership model, with personalization, member pricing, and sizing tools front and center. It's a polished intimates shopping experience that reflects the brand's inclusive, digital-first identity.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Subscriptions
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Savage X Fenty
Savage X Fenty is Rihanna's lingerie and intimates brand, selling bras, panties, lingerie, loungewear, and men's underwear designed for a wide range of moods and bodies, with messaging centered on confidence, inclusivity, and broad size range.
The brand sells directly to consumers online and operates an 'Xtra VIP' membership/rewards model with member discounts, credits, and monthly perks alongside standard guest shopping.