Rainbow Shops
Review
Rainbow's app is a straightforward, value-focused shopping experience with loyalty and store locator support. It does the fundamentals well for an affordable fashion retailer, with a large, satisfied user base reflected in its ratings.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Rainbow Shops
Rainbow Shops is an American value fashion retailer offering affordable women's, plus-size, junior, and kids' clothing, shoes, and accessories in sizes XS to 4X, plus a small home and tech section. It sells its own apparel, including the private-label 'R Collection' of bras, shapewear, underwear, and socks.
Rainbow operates both online and through physical stores, emphasizing low prices, daily new arrivals, buy-online-ship-to-store, and easy in-store returns.