October's Very Own
Review
The OVO app is a lean release-focused storefront that keeps fans on top of new product and lets them shop drops directly — the essentials for a hype-driven brand. It's deliberately minimal rather than feature-heavy. For OVO's audience, speed to the drop is what matters, and the app delivers that.
Google PlayView on Google Play ↗
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About October's Very Own
October's Very Own (OVO) is the Toronto streetwear label co-founded by Drake, known for its owl logo and a premium take on hoodies, tees, outerwear and accessories tied to frequent limited releases. It has grown from a music-adjacent brand into a global streetwear name.
The brand sells directly to consumers, using its app to surface releases and shop them quickly.