Midnight Hour
Review
Midnight Hour's app is a focused way to shop its alt-fashion range with inclusive sizing, native checkout, and drop alerts. A clean, well-rated DTC app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Midnight Hour
Midnight Hour is a Los Angeles gothic and alternative clothing brand offering dark-aesthetic apparel for women and men, from everyday black staples to statement pieces, alongside officially licensed band tees.
Family-owned and shipped from LA, it emphasizes genuinely inclusive sizing, positioned as real, wearable alt fashion rather than costume.