Review
Lulus' app is a well-established, occasion-focused womenswear experience with reviews, loyalty, and a deep, frequently-refreshed catalog. One of the more mature DTC fashion apps around.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Lulus
Lulus is an online women's fashion retailer offering dresses, tops, shoes, and accessories, with new styles added daily. It leans heavily into event dressing — wedding-guest, formal, cocktail, homecoming, and vacation looks — alongside casual everyday pieces.
Value-focused, the brand highlights affordable pricing, frequent deals, and perks like student discounts.