I Love Ugly
Review
I Love Ugly's app is a minimalist, brand-forward menswear experience with native checkout and drop alerts. A clean, well-rated DTC app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About I Love Ugly
I Love Ugly is an Auckland, New Zealand label founded in 2008 by Valentin Ozich, known for premium menswear built on a philosophy of 'sophisticated simplicity.' It sells pants, tees, hoodies, shorts, outerwear, and accessories, with its Zespy Pant a signature piece.
Independently owned and direct-to-consumer, it targets creatives who want minimalist, high-quality design, emphasizing durable craftsmanship and choices like compostable packaging.