happiness project
Review
A simple, cheerful shopping app that matches the brand — the range is small, the browsing is quick, and the mission comes through in the product pages rather than being relegated to a separate About screen. A 4.94 average across 480 reviews is exceptionally high.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About happiness project
Happiness Project is an apparel brand built around mental health advocacy, selling clothing and accessories carrying messages of encouragement under the idea that it's okay to not be okay.
The brand donates to and supports people affected by mental health issues, and has grown a community around the mission as much as around the product itself.