Review
A small, drop-driven streetwear label is exactly the case where push notifications earn their place, and the app is built around getting releases in front of followers first. The catalogue is compact and the checkout native. Early days on both stores.
Google PlayView on Google Play ↗
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About FYL NYC
FYL is a streetwear label out of Coney Island, Brooklyn, founded by the rapper Gorilla Nems. The name, and the brand's tone, come from the phrase he is known for.
It sells direct, with a range rooted in local Coney Island identity and a deliberately confrontational streetwear aesthetic.