Review
Built entirely around the drop — releases sell out in minutes and the app is how most people try. There is nothing extraneous around it, which suits the brand. A good rating across 8,900 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About FTP
FTP is an American streetwear label founded in Los Angeles, known for provocative graphics and a deliberately confrontational brand identity.
The brand sells through limited drops that sell out within minutes of release, and has never moved to a wholesale model — everything goes direct. Its following treats the releases as collectibles, with resale prices on sold-out pieces running well above retail, which is exactly the dynamic the drop model is built to produce.