Review
The proprietary sizing system is unusual and the app explains it properly, which matters because it maps to nothing else. Passport rewards and store stock are handled alongside. A good rating across 28,000 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Size Guide
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Chico's
Chico's is an American women's clothing retailer selling apparel, jewellery, and accessories aimed primarily at women over forty.
The brand uses its own numeric sizing system running from 000 to 4 rather than standard sizes, a convention its long-standing customers know well and newcomers have to learn. It anchors a group that also includes White House Black Market and Soma, and trades from several hundred stores across the US alongside its online business.