Review
boohoo's app is a high-volume fashion feed built for speed and browsing breadth, pulling several of the group's brands into one place. It's tuned for constant discovery — thousands of products, frequent drops, and quick native checkout. The scale can feel overwhelming, but that's the point for its trend-hungry audience.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Product Reviews
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Recently Viewed
About boohoo
boohoo is a UK-born online fast-fashion retailer offering trend-led women's and men's clothing, shoes, accessories, beauty and homeware at low prices, and is the anchor of a group that also includes boohooMAN, Misspap and Nasty Gal. Its model is high-volume, rapidly refreshed ranges sold almost entirely online.
The brand sells directly to consumers, with its app acting as a single storefront across several of its labels.