Review
The PURELEI Club is the whole proposition and it's app-exclusive: a free tiered membership giving permanent 3%, 5%, 8%, or 10% off the entire range depending on level, plus free-shipping and birthday vouchers and early access to launches. Level progress and benefit redemption live in the app. A 4.88 average across 4,900 reviews — German-language throughout.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About DE PURELEI
PURELEI is a German jewellery brand with a Hawaii-inspired aesthetic, selling necklaces, bracelets, rings, earrings, and watches designed around an easygoing island theme it calls the aloha experience.
The brand sells direct to customers across Germany and Europe, building its business on frequent collection launches and a membership programme rather than on discounting.