Warby Parker
Review
Warby Parker's app stands out with virtual try-on for eyewear, backed by an enormous, highly-satisfied review base. One of the most polished, feature-rich DTC apps in the directory.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Store Locator
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
Experience
- AR Try-On
About Warby Parker
Warby Parker is an eyewear brand offering prescription glasses, sunglasses, and contact lenses, with frames starting at $95 including prescription lenses. Founded by students frustrated by the high cost of glasses, it designs frames in-house and sells directly to keep prices down.
It's known for its free Home Try-On program, virtual try-on, and 'Buy a Pair, Give a Pair' initiative; it added contact lenses in 2019.