Ulta Beauty
Review
The Ulta app is a full-featured beauty storefront with Ultamate Rewards, personalized picks, and native checkout. Its broad assortment is easy to browse. A strong category-leading app.
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Ulta Beauty
Ulta Beauty is a leading US beauty retailer offering cosmetics, skincare, haircare, and fragrance across mass and prestige brands, plus in-store salon services. Range across every price point defines it.
The retailer sells directly to consumers online, in stores, and through its app, with the Ultamate Rewards program.