SkinSeoul

At 20,000 products the hard problem is narrowing down, and SkinSeoul answers it with a skin-type finder and a recommendation system built on Korean review data rather than brand partnerships. Routine guides sit alongside the catalogue. A new listing still building its review base.

App Store

2.0(1)

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Google Play

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Screenshots

Functionality breakdown

Commerce

Apple Pay
Google Pay
In-App Checkout

Engagement

Editorial Content
Push Notifications

Personalization

Account Dashboard
Order Tracking
Personalized Recommendations

About SkinSeoul

SkinSeoul is a Singapore-based K-beauty retailer stocking over 20,000 products from around 2,000 Korean brands, shipped from Korea to customers worldwide. Its range covers the major names — COSRX, Beauty of Joseon, Round Lab, Laneige — alongside smaller labels.

The business positions itself on breadth and price, with recommendations drawn from Korean consumer reviews rather than from sponsored placement.

Review