Review
The Sephora app is a leading beauty-shopping experience, with Beauty Insider rewards, virtual try-on, personalized recommendations, and native checkout. Discovery is central and well-executed. One of the strongest retail apps here.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Store Locator
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
Experience
- AR Try-On
About Sephora
Sephora is a global prestige-beauty retailer offering makeup, skincare, haircare, and fragrance across a curated brand assortment, plus its own collection. Discovery-led beauty retail defines it.
The retailer sells directly to consumers online, in stores, and through its app, with the Beauty Insider program.