Loverboy
Review
Built as a fan channel as much as a shop: app-only offers, sneak peeks, early access to new drinks and drops, insider updates from the founders, and exclusive event invitations, with $10 off a first order to get you in. For a brand whose customers follow the people as much as the product, that's the right design. A 4.87 average across 89 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Wishlist
Engagement
- Editorial Content
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Loverboy
Loverboy makes canned cocktails, hard teas, and sparkling drinks, founded by Kyle Cooke and Amanda Batula of Bravo's Summer House.
The brand pairs its drinks with a fashion and merchandise line, and leans heavily on its founders' public profile to build a community around events, drops, and insider access rather than on conventional drinks marketing.