Blue Apron
Review
The Blue Apron app is a convenient food-ordering storefront: browse 100+ meals, order without committing to weekly deliveries, and manage subscriptions and orders in-app. A clean, modern take on DTC meal shopping.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Subscriptions
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Blue Apron
Blue Apron is a pioneering direct-to-consumer meal brand that has shipped more than 530 million meal kits, pairing chef-designed recipes with fresh, pre-portioned ingredients — now expanded to pre-made and minimal-prep options.
Once subscription-only, Blue Apron now lets customers order individual meals on demand, with or without a weekly plan.