Review
One of the largest beauty subscriptions in the US, and the app carries the whole relationship: the quiz, the monthly reveal, choosing your own picks, and the add-on shop. A good rating across an exceptional 225,000 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Product Reviews
- Subscriptions
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About IPSY
IPSY is an American beauty subscription service that sends personalised selections of makeup, skincare, and haircare each month.
Members complete a preferences quiz covering skin concerns, hair type, and product tastes, and IPSY matches products to it across three tiers — Glam Bag, Glam Bag Plus, and Icon Box — alongside an add-on shop.