Urban Outfitters
Review
The UO app pairs its broad lifestyle assortment with UO Rewards, multiple wish lists, and a personalized browse. It's a well-rounded, content-aware shopping experience. A capable app for a culture-forward retailer.
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Urban Outfitters
Urban Outfitters is a lifestyle retailer offering women's and men's fashion, accessories, home goods, and beauty with a distinctive, culture-driven aesthetic aimed at a young audience. It's known for blending product, creativity, and a strong point of view.
The brand sells directly to consumers online, in stores, and through its app, with a UO Rewards program.