THE ICONIC app icon

Review

Delivery speed is the differentiator in this market and the app makes it prominent. Brand and size filtering across a very broad catalogue holds up well. Ratings split hard by platform: 4.9 on iOS across 254 reviews, against 4.0 on Android across 23,000.

App Store
4.9(254)
View on App Store ↗
Google Play
4.0(23k)
View on Google Play ↗

Screenshots

Functionality breakdown

Commerce

  • Apple Pay
  • Google Pay
  • In-App Checkout
  • Size Guide
  • Wishlist

Engagement

  • Push Notifications

Personalization

  • Account Dashboard
  • Order Tracking
  • Personalized Recommendations

About THE ICONIC

THE ICONIC is Australia and New Zealand's leading online fashion retailer, carrying hundreds of local and international brands across clothing, footwear, sport, and beauty.

The business is known for fast delivery — same-day in major cities — and for a substantial own-label range alongside the brands it stocks.