Review
Character-led browsing is exactly right here, because fans arrive wanting Kuromi rather than a category of plush. Limited seasonal collections make drop alerts worthwhile. Ratings are modest, at around 750.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Sanrio
Sanrio is the Japanese company behind Hello Kitty, My Melody, Kuromi, and Cinnamoroll, selling character merchandise through its own stores and online.
Its US store sells plush, stationery, homeware, apparel, and accessories across the full character range, much of it produced as limited seasonal collections and collaborations that are not restocked once they sell through.