Review
Nuuly's app is built around the rental cycle rather than one-off purchases, so managing your monthly six, browsing the huge multi-brand closet and buying keepers all live in one place. The subscription mechanics are the star and they're handled cleanly. It's a genuinely different shopping model, well suited to an app.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- Google Pay
- In-App Checkout
- Subscriptions
- Wishlist
Engagement
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
- Personalized Recommendations
About Nuuly
Nuuly, part of URBN (Urban Outfitters' parent), is a clothing rental subscription that lets members rent six items a month from hundreds of brands and thousands of styles in an unusually wide size range including petite, tall and maternity. It's designed for everyday wardrobe experimentation, with the option to buy favorites at a discount.
The service sells directly to consumers on a monthly subscription, with laundry and repairs included.