Michaels
Review
A well-made retail app for a broad craft catalogue, with coupons and weekly deals prominent — as they should be for a category where almost nobody pays full price. Project ideas sit alongside the products, and same-day pickup covers the times a project stalls for one missing item. A 4.78 average across 271,000 reviews.
Screenshots
Functionality breakdown
Commerce
- Apple Pay
- In-App Checkout
- Store Locator
- Wishlist
Engagement
- Editorial Content
- Loyalty & Rewards
- Push Notifications
Personalization
- Account Dashboard
- Order Tracking
About Michaels
Michaels is North America's largest arts and crafts retailer, selling art supplies, yarn, paper, canvas, clay, framing, and seasonal décor across more than 1,200 stores in the US and Canada.
The brand positions itself around the makers who shop it rather than the materials themselves, and pairs its range with custom framing services and in-store classes.